1st March 2001
-Paddington calls for Elevenses to make a return to the British way of life-
Paddington Bear - British icon, vast consumer of marmalade and mascot of leading medical charity Action Research - is calling for the revival of Elevenses as National Marmalade Day approaches on the 2nd March.
In an era that has seen the demise of the red telephone box, Carry On films and Wembley Stadium, one of Britain’s most famous bears is hoping to revive the Great British tradition of Elevenses - a pastime that he enjoys regularly with his friend Mr Gruber.
Everyday Paddington has elevenses with Mr Gruber in his antique shop in the Portobello Road - their elevenses consists of buns and cocoa. Of course, Paddington always has a marmalade sandwich handy should he be particularly peckish!
Paddington feels that this Great British tradition should be revived - especially if it benefits his favourite charity Action Research. Both Paddington and the charity are planning a mass-revival of the pastime that will also raise money to fund more ground breaking medical research.
The final word should go to a spokesperson from Paddington & Co: “National Marmalade Day is a very significant day in Paddington’s calendar and a fine time to reintroduce the notion of Elevenses to the Great British public. Paddington is a resourceful bear and this won’t be the last time that you hear of his intention to revive one of his favourite pastimes!”
For further information call Duncan Barkes in the press office on 01403 327404.
For more information please contact the Action Medical Research press office
Debbie Broadhurst — Director of Communications
Tel: 01403 327423
Email: dbroadhurst@action.org.uk
Joanna Gilham — Press Manager
Tel: 01403 327493
Email: jgilham@action.org.uk
Patrick Olszowski — Campaigns Manager
Tel: 01403 327404
Email: patrick@action.org.uk
Action Medical Research is a national charity, which is dedicated to building a healthier future for everyone. The Charity is funding research into many serious diseases and conditions, including premature birth, cerebral palsy, epilepsy, osteoporosis blindness, inflammatory bowel disease and stroke.
Action Medical Research has been supporting/funding breakthroughs for over 50 years, and its life-saving work benefits babies, children and adults. The Charity's successes include helping develop the UK polio vaccine, ultrasound scanning in pregnancy, the hip replacement operation, and discovering the link between taking folic acid during pregnancy and preventing spina bifida.
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