Press release

HIGH5 teams up for stamina-busting RIDE24: sign up for UK’s finest charity cycle challenge

17 December 2012

Leading sports nutrition brand HIGH5 is to team up with children’s charity Action Medical Research in a partnership to support the 2013 RIDE24. Riders will receive HIGH5 energy drinks and packs to fuel their stamina-busting, 24-hour, non-stop relay racing spectacular!

Sign up now for RIDE24 at Thruxton Motor Circuit – Saturday 7 and Sunday 8 September 2013. It’s your chance to push yourself to the limit in an exciting, well-supported and unforgettable experience – and all for a great cause.

Organised by children’s charity Action Medical Research and operated under British Cycling technical regulations, the event is open to relay teams of four as well as solo riders. Entry includes free massage, free 24-hour hot and cold cycling friendly food and free energy drinks and packs from HIGH5 – as well as hot showers.

Raphael Deinhart, HIGH5’s Event Manager says: “It’s fantastic to be involved with the Action Medical Research RIDE24 cycling event again this year. It’s the finest and fastest UK 24-hour cycle track event and also for a great cause. Participants will benefit from HIGH5’s award winning products during the ride, like our new generation sports drink EnergySource.”

The Thruxton circuit is the fastest track in the UK and offers RIDE24 racers a fabulous 2.4 mile smooth circuit with one small climb and wonderful 60-foot wide sweeping bends. The team with the most laps covered in 24 hours wins the coveted RIDE24 WINNERS TEAM title, held for two years now by a team from the University of Birmingham.

Chris Boardman MBE, Olympic gold medallist and arguably Britain’s most successful cyclist, says: “The research Action Medical Research is funding into premature births is so important – over 60,000 babies are born too early every year. My son George was born prematurely and that’s why I think it’s such a great charity to support. So what are you waiting for? Get on your bike and ride for tiny lives.”

Heed Chris Boardman’s call in this video to take up the RIDE24 challenge:
http://youtu.be/O9CvimyGvyM?hd=1

Cyclists participating in RIDE24 raise money to help fund medical research to help sick babies and children. The charity is currently supporting work around Down syndrome, epilepsy, sickle cell disease, and diabetes, as well as some rare and distressing conditions that severely affect children.

Last year’s event raised more than £70,000 for the charity.

- ENDS -

NOTES TO EDITORS:
There are several different entry options:
• Fundraising team option: teams of four can enter for £240. The team commits to raising £1,300 in sponsorship
• Sportive team option: teams of four can enter for £1,000. No further payment/sponsorship is due
• Fundraising solo rider: a rider can enter for £60. The rider commits to raising £325 in sponsorship
• Sportive solo rider: a rider can enter for £250. No further payment/sponsorship is due.

For more information about RIDE24 and to register, visit the website: action.org.uk/ride24
Or contact Sarah Stevenson on 01273 735788 or sarahs@action.org.uk

For further information please contact:
Toni Slater, Communications Manager
T: 01403 327478
E: tslater@action.org.uk
W: action.org.uk


Follow us on Twitter at @actionmedres

Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:
• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.

But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.