Press release

Nell McAndrew backs charity initiative to get mums running

24 February 2010

Model and TV presenter Nell McAndrew is lending her support to mums on the run, a new initiative encouraging mothers to join together and get fit at the same time as raising vital funds for children’s charity Action Medical Research.

Keen runner Nell, Tesco magazine’s Celebrity Mum of the Year 2009, is encouraging women to sign up for the charity’s first mums on the runevent, the BUPA 10K in London on 31 May. The event will raise vital funds for the charity’s Touching Tiny Lives appeal which supports vital research to reduce pregnancy complications and premature birth, and improve care for sick and vulnerable babies. Mums, especially those whose families have been affected by any of these issues, are being asked to sign up, get their running gear on and start training.  

The charity has developed a wealth of materials to support women, especially those who are completely new to running and feel apprehensive about doing a 10K run. There is a detailed training guide with tips for beginners and plans for all abilities, and all runners receive a free running vest. There is also a mums on the run forum, providing an online community for mums to exchange training tips, share stories and generally support each other.

Commenting on why she is supporting this initiative, Nell said: “Mums on the run is a brilliant idea! As a mother myself, I know how difficult it can be to find the time and motivation to exercise once you’ve had a child. A 10K run is the perfect challenge for anyone new to running or looking to get fit, and with the support of the Action Medical Research team you’ll find it that much easier to achieve your goal.

“I feel very fortunate to have a healthy child. Please run for Action Medical Research and ensure all children are given the best possible chance to be born healthy and to grow up healthy.”

Jo Pickard, Head of National Events at Action Medical Research said: “As a children’s charity we have a natural affinity with families. By signing up for mums on the run, women can get fit and have the personal satisfaction of taking part in an event that will raise vital funds for research to help sick or disabled babies and children. Having such an important goal to aim for can really help keep you motivated and your training on track.”

There will be future opportunities to sign up for other running events under the banner of mums on the run, including Run to the Beat, the BUPA Great North Run and the Virgin London Marathon.

Find out more at www.action.org.uk/mums.

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Notes to editors:

For more information on Action Medical Research and mums on the run, please contact:

Clare Airey, Senior Press & PR Officer
Tel: 01403 327480; Email: cairey@action.org.uk

Touching Tiny Lives: Fast facts

One in 10 babies born in the UK need some form of special care at birth as a result of a difficult birth, a life-threatening condition, or because they were born too early.

Over 50,000 babies are born prematurely every year in the UK, yet we still don’t know what causes it or how to prevent it happening.

Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We know that medical research can save and change children’s lives. For nearly 60 years we have been instrumental in significant medical breakthroughs, including the development of the UK polio vaccine and ultrasound scanning in pregnancy.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

www.action.org.uk

Our special Touching Tiny Lives appeal helps fund doctors searching for ways to reduce the high rate of premature birth, prevent pregnancy complications that threaten babies’ lives, and develop better treatments for sick and vulnerable babies.