Action Medical Research is delighted to partner with one of the industry’s leading brands, Chain Reaction Cycles, and help more people come together to join the exciting world of cycling. The world's largest online bike store will partner on the 2014 Action RIDE100 and DIVA series.

The new partnership will see Chain Reaction Cycles utilising its prominent position in the cycling industry to promote the events and encourage more people to ride more often. Action event participants will benefit from ride sign-up incentives and quality spot competition prizes the company’s in-house brands.

Action Medical Research has a passion for cycling and has built up a successful portfolio of well-respected and meticulously organised events over the years. The charity’s cycling events have enjoyed continued growth and success in the booming sportive market.

Chain Reaction Cycles (CRC) launched in 1984 as a small family business in Northern Ireland, serving and supporting local cyclists. The company has since grown to a collective of over 700 cyclists, swimmers, runners and passionate professionals supporting a global community of cycle and multisport athletes.

Grant Norris, Global Head of Events for CRC says: “Cycling runs through our veins – it is in our blood! So, we’re thrilled to be working in partnership with Action Medical Research, supporting this wonderful charity who are so passionate about cycling. The charity’s experience and professionalism in organising sportive events has been proven over more many years and we are excited to be associated with both the RIDE100 and DIVA series. We are confident that together with Action we can create a memorable experience for enthusiast riders, and at the same time help raise money for a worthwhile cause.”

Next has been a fantastic supporter of the charity for many years and sponsor of a number of events including Balls, golf days and our very popular Dine with Davina lunch.