Cause Related Marketing (CRM)
Give your customers the chance to support Action Medical Research whilst promoting your product or service.
Over the past six years ZipVit has raised £160,000 for Action Medical Research via cause-related promotions by committing to donate £1 for each order received of £25 or more between January and March.
As a company that sells vitamins to improve and maintain health and mobility, ZipVit felt that Action Medical Research would be a natural partner as the charity funds vital research into many areas that are of particular interest to their customers.
Sarah Dinshaw and Warren Bailey, Managing Director of ZipVit present a cheque for £50,000 to Julie Buckler, Chief Executive of Action Medical Research, and Olympic Gold Medallist Nicole Cooke.