Touching Lives - July 2008
In the News
Professor James Fawcett’s exciting progress on spinal injury (featured on page 19) received national coverage in the Sunday Express, in a piece worth £28,000 in equivalent advertising value. The story was also covered by BBC Online, My Weekly magazine and various regional newspapers.
Another research project to receive attention has been Dr Jane Warren’s work on stroke and language, in which she used specialised imaging techniques to understand how stroke affects the parts of the brain that control speech. This was covered in a special feature by BBC Online.
Our Bring Your Bear fundraiser received some ‘un-bear-lievable’ coverage as we encouraged schools and nurseries to take part. Zoe Ball has once again added some star sparkle to our publicity for the event, which featured in local newspapers and education titles, as well as on Clear Channel billboards across the UK (see poster above). We were particularly pleased to be featured in the National Union of Teachers (NUT) magazine, The Teacher, which has a circulation of 320,000.
‘Queen of Clean’ Aggie MacKenzie’s participation in the Etape Caledonia cycle ride led to some fantastic coverage for us in Scotland, including a centre-page, colour spread in national newspaper the Daily Record. Aggie also appeared live on STV’s Five Thirty Show.
In other cycling news, our flagship London to Paris event was included in a charity rides feature in Cycling Plus magazine, which also went on to do a two-page feature on our Lark Rise Trail ride, profiling the route as an ideal day out for families.
Finally, thanks must go to our event participants and community supporters who continue their sterling work to promote their fundraising efforts.