She’s one of the UK’s best known faces
thanks to her impeccable delivery of the
BBC’s news bulletins, and a loving
mother. But Fiona Bruce is also one of
Action Medical Research’s most
When Fiona first began appearing
on television, she was approached by
many charities who recognised what an
asset she would be to them.
Fiona first became involved with the
Charity in 1999, and in 2001 she was
appointed Trustee and Appeal Patron.
But it was Action Medical Research that
caught her eye.
Fiona says, “Action Medical Research
stood out as a charity that did valuable
work and where I could really
It’s difficult to see how someone
balancing a demanding career and
motherhood can find the time to take
on extra work, but Fiona Bruce is
someone who likes to make a difference to those who she considers
to be working even harder.
“My life isn’t stressful at all compared
to some of the people Action Medical
Research is trying to help,” she says,
“These people may be struggling with a
debilitating illness, their own or their
child’s, sometimes struggling to make
ends meet too. I never forget how easy
I have it.”
Her commitment to the Charity may
also come from Fiona’s own
experiences. She lists family as the most
important thing in her life but daughter
Mia did not make her entrance into the
world without incident.
Fiona was about to go on-air to
read the BBC’s 6pm news bulletin
when, pregnant with Mia, she began
bleeding. Fiona recalls her fear that she
may have been about to go into
Luckily doctors were able to monitor
Mia’s heartbeat and after a worrying
four hours, Fiona’s condition was
stabilised and she was able to go home.
These days Fiona’s best times are
spent playing with her two children.
“Monopoly is a big favourite at the
moment,” she says, “or a bit of cricket in
the garden. I’m rubbish so they like me
to bowl because I never get anyone
out…” But the memory of what might
have happened to her own child has
clearly informed Fiona’s sense of caring
for other people’s children and their
families. It may also explain why she is
so often on hand to help Action
Most recently, Fiona has been
helping the Charity with its Action
Partners programme, which builds
professional relationships with
individuals and companies who can
provide the financial impetus the Charity needs to achieve breakthrough
results in key areas of medical research.
Fiona hosted the launch of the
scheme in 2006 and has since made
regular appearances at our events.
Of her unswerving support for the
Action Partners scheme, she says, “In my
experience, it’s much more rewarding to
be involved in a charity in more depth
than just giving money. If you can
become involved in the charity’s work
and see where your money is going and
follow the progress of a particular bit of
research, it’s much more meaningful.
^Action Medical Research wants its
partners to feel part of the Charity’s
work and part of the process^ — hopefully
it will be rewarding for both sides.”
It takes a well-rounded character to
have the empathy and sense of priority
that Fiona delivers to her work with
Action Medical Research time after time.
But if you were under the impression
that Ms Bruce is always the composed,
consummate professional who delivers
the news into our homes most
evenings, you may be relieved to hear
that she does allow herself some time
off for the less serious things in life. “I
love watching Desperate Housewives or
singing along to my iPod. Current
favourite is Adele,” she says.
Find out more about Action Partners