Allen Ford is one of the UK's leading and longest established Ford dealer groups, with branches in Coventry, Daventry, Kettering, Northampton Riverside, Northampton Van Centre, Nuneaton, Rugby & Warwick.
Unlike the car supermarkets they do much more than sell new and used cars and vans. Allen Ford has fully equipped workshops at every site which are manned by fully trained qualified technicians.
Allen Ford has committed to help sick babies and children by supporting Action fund life-saving research. The company raised over £24,000 in total last year and are aiming to go one better in 2015.
In 2014 dealerships in Coventry, Solihull and Northampton held special VIP sale days in February and August where valued customers were invited to the showroom for a free valet with exclusive deals available on the range of vehicles. Over four days, 258 customers took up the offer and for every new car sold the dealership donated £50 to Action Medical Research.
Mike Phillips, Allen Ford’s Managing Director, said: “We are proud to be supporting such a worthwhile children’s charity and that Action Medical Research is our charity partner. The VIP days were a great success and customers thoroughly enjoyed the treat – it’s just fantastic that the promotion has also been able to benefit the charity as well.”
Allen Ford also entered four teams into The Rutland Round PLOD in 2014 raising an additional £5,000.
So far in 2015 Allen Ford have held another VIP day which rasied around £4,000 and plans are afoot for further fundraising activities, from cycling to swimming.