Action Medical Research announces exciting new challenge rides at Cycle Show | Action Medical Research

Action Medical Research announces exciting new challenge rides at Cycle Show

7 October 2010

An exciting new programme of challenge rides is being launched by children’s health charity Action Medical Research at the Cycle Show at London’s Earl’s Court (7-10 October). The charity’s packed 2011 schedule features 27 events taking place all over the UK and beyond, and catering for both seasoned cyclists and recreational riders alike.

Heading up the programme is the charity’s flagship London to Paris tour, which is the biggest event of its kind in the charity sector.  More than 800 cyclists, with a choice of five different routes, will leave the capital on 20 and 21 July 2011. The popular 300-mile ride includes the option of a three-day, faster route for the most serious riders. All arrive in Paris a day ahead of the final stage of the Tour de France and ride in convoy down the Champs Elysees to finish at the Eiffel Tower before the professional cyclists head into the city.

A new overseas tour has also been launched. The 3 Cities Challenge will start in London on 31 August and take in Amsterdam and Brussels, arriving to coincide with the annual Belgian beer festival.

Closer to home, the 100 Series of one-day regional UK rides will offer 22 graded events in stunning locations, including five new ones.  Each event offers both a 100-mile and 100km route option. Additions to the series include the Lake District 100, promising a breathtaking course with some tough climbs but thrilling descents through some of the UK’s most amazing scenery, including the picturesque lakes of Derwentwater, Buttermere and Thirlmere.

Also new is the Cross Pennine 100, which takes in the Yorkshire Dales, southern Cumbria and Lancashire Moors, along with early season openers the Bath 100 and Warwick 100 and a new ride for Scotland, the Glasgow 100. Meanwhile TV’s Davina McCall will front a new women’s-only ride taking place in May.

The toughest challenge in the Action calendar, the RIDE24 endurance relay, has a new location for 2011. Since the event is inspired by the 24 Hours of Le Mans motorsports race, the 2.4 mile track at Goodwood Motor Circuit, Sussex, will make an ideal venue for this 24-hour race. In 2010 almost 100 teams raced night and day to compete for the coveted RIDE24 trophy, won by the team that completes the most laps, and therefore travels furthest, in 24 hours.

Olympic road race champion Nicole Cooke, who is Cycling Ambassador for the charity, says: “I am very proud to be an ambassador for Action Medical Research and it was the charity's passion for cycling which initially brought us together. Action Medical Research is about excellence and achievement through the work it funds. This excellence is also apparent in the challenging events the charity encourages everyday cyclists to get involved with. Action has a passion for cycling which is second to none. I would encourage all to get involved, get on a bike and take on something amazing.”

Money raised by the charity through its cycling programme helps fund vital medical research into conditions affecting babies and children. Research currently being supported by Action Medical Research includes work around meningitis, epilepsy, cerebral palsy and premature birth, as well as some very rare and distressing conditions that severely affect children.

For more information about the Action Medical Research cycling programme, visit stand F14. Alternatively, visit the website


Notes to editors:

For more information please contact:

Clare Airey, Senior Press & PR Officer
Tel: 01403 327480

Action Medical Research has almost 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.

Action Medical Research runs the biggest London to Paris event in the charity sector. Including the 2010 riders, more than 3,000 cyclists (3,029 to be precise) will have cycled from London to Paris with Action Medical Research over the last decade. In the last ten years the event has raised more than £4.3 million, with this year’s riders being the first to raise more than £1 million in a single year.

Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We know that medical research can save and change children’s lives. For nearly 60 years we have been instrumental in significant medical breakthroughs, including the development of the UK polio vaccine and ultrasound scanning in pregnancy.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

•    tackling premature birth and treating sick and vulnerable babies
•    helping children affected by disability, disabling conditions and infections
•    targeting rare diseases that together severely affect many forgotten children.


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