Celebrate 50 years of Paddington Bear and help sick babies | Action Medical Research

Celebrate 50 years of Paddington Bear and help sick babies

7 February 2008
National charity Action Medical Research is planning its biggest ever Bring Your Bear fundraising event this June and is inviting primary schools and nurseries across the UK to join in and celebrate charity mascot Paddington Bear’s 50th anniversary. Bring Your Bear is an annual event that raises vital funds for the charity’s Touching Tiny Lives campaign to help sick and vulnerable babies. The idea is very simple and it’s easy for schools and nurseries to take part on any day in June that’s convenient for them. Each child is asked to make a £1 donation and in return they can bring their teddy bear or a favourite soft toy into class for the day. This year’s event also has a fun new twist for school-aged children, Paddington’s Suitcase Challenge, a creative sponsored challenge. It adds an element of skill and a bit of healthy competition. Youngsters will need to use their creative skills to decorate a large matchbox in the style of Paddington’s iconic suitcase. They will then need to try and fit as many different items as possible into their miniature cases, with friends and family sponsoring them for each item they successfully manage to squeeze in. Bring Your Bear Event Manager, Lizzy Chapman, says: “Many schools and nurseries chose to create a whole day of fundraising activity around Bring Your Bear and every year we get fantastic feedback from those who take part. This year we’re aiming to raise more money than ever before. Not only will this be a great way of marking our loyal mascot Paddington’s 50th anniversary, but if we achieve our target we could potentially fund an entire three-year Touching Tiny Lives research project with the money raised, helping to give more babies the best possible start in life.” Last year’s event raised more than £86,000, which is funding work to help prevent life-threatening pregnancy complications and reduce premature births. Once a school or nursery registers, they receive a free fundraising pack with educational resources to support their day. Every school or nursery that takes part receives a personalised certificate to recognise their achievement and the ten fundraisers that raise the most in 2008 will receive a visit from the famous bear himself, when he will present an extra special library set of all his books, including an exclusive signed edition of the brand new title ‘Here and Now’, to be published in June. To register, visit www.action.org.uk/byb or call 01403 210406. The Bear Facts - The first Paddington story, ‘A Bear called Paddington’, written by Michael Bond, was published in October 1958 - Paddington’s official birthday is in Bring Your Bear month, on 25th June - Paddington has supported Action Medical Research for more than 30 years, helping to raise millions to help fund vital medical breakthroughs - Bring Your Bear was launched in 1996 and has raised more than £500,000 to date ENDS NOTES TO EDITORS Print quality photographs of the fundraising pack and Paddington are available to download at: http://www.action.org.uk/news\_media/images/bring\_your\_bear\_example\_pack\_08.jpg http://www.action.org.uk/news\_media/images/paddington\_inside.jpg For more information please contact: Clare Coleman, Press & PR Officer Tel: 01403 327480 Email: ccoleman@action.org.uk
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