Action Medical Research celebrates birthday of mascot Paddington Bear | Action Medical Research

Charity celebrates birthday of mascot Paddington Bear

25 June 2015

Children’s charity Action Medical Research is celebrating the birthday of its faithful mascot Paddington BearTM on 25 June.

Paddington has been at the heart of fundraising for Action Medical Research ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976 and his friendly face has helped to attract thousands of new supporters who together have raised millions of pounds to help babies and children.

To mark Paddington’s birthday, Action Medical Research is inviting people to ‘share their sandwiches’ in honour of their furry supporter.

The children’s charity will be taking to Twitter, Facebook and Pinterest to find out what followers favour in their sandwiches, whether it’s marmalade like the bear from darkest Peru or something more exotic like supporter Davina McCall.

“My favourite sandwich would be a toasted wholemeal bagel with hot smoked salmon, cream cheese, lettuce and a drizzle of pesto,” says Davina, who recently led her Big Sussex Bike Ride for Action Medical Research.

Dr Dawn Harper has a tasty recipe in mind, saying: “Mine would be granary bread with smoked ham, cheddar cheese, cucumber, black pepper and mayonnaise... Naughty but nice!”

Best-selling author Peter James, another of the charity’s celebrity supporters, says he prefers a more traditional option: “I like a classic combination of Cheddar cheese and Branston Pickle with a bit of spring onion!”

Meanwhile meteorologist and TV presenter Kirsty McCabe likes to keep things varied. “My favourite sandwich is weather dependent: when it's cold I like something warm, like a cheese and ham toastie or panini. When it's warm then I'll go for a wrap with hummus and veggies,” she says.

What’s your favourite sandwich? Tell us on Twitter, Facebook or Pinterest with the hashtag #Shareyoursandwiches on Thursday, 25 June, and help to celebrate Paddington Bear’s birthday in the way he likes best… by sharing sandwiches!

- ENDS -

For high-res images of Paddington sharing his sandwiches with some human friends, please click on the links below:

Paddington's young friends wish him a happy birthday:

http://www.action.org.uk/sites/default/files/downloads/press/paddington_bear_and_sandwiches_1.jpg

Joshua, aged two, hands Paddington Bear a marmalade sandwich:

http://www.action.org.uk/sites/default/files/downloads/press/paddington_bear_and_sandwiches_2.jpg

Paddington's young friends join him to share a marmalade sandwich:

http://www.action.org.uk/sites/default/files/downloads/press/paddington_bear_and_sandwiches_3.jpg

http://www.action.org.uk/sites/default/files/downloads/press/paddington_bear_and_sandwiches_4.jpg

NOTES FOR EDITORS:

About Paddington –

For almost 60 years, British-born writer Michael Bond CBE has been entertaining children and families all over the world with his stories about Paddington, the bear from Darkest Peru famous for his love of marmalade. Since the first book, A Bear Called Paddington, was published by HarperCollins in 1958, a further 13 full-length novels and countless other formats have been published.

Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen. In recognition of Paddington’s extraordinary popularity and success, Michael Bond was awarded an OBE (Order of the British Empire) from the Queen for services to children’s literature in 1997 and earlier this month he was awarded the CBE (Commander of the Order of the British Empire) by Her Majesty the Queen in her birthday honours list.  

Today, with over 70 titles available in 40 languages and more than 100 countries, book sales are in excess of 35 million.

Paddington Bear™ © Paddington and Co Ltd/Studiocanal S.A. 2015

Licensed on behalf of Studiocanal S.A. by Copyrights Group

For more information on Action Medical Research, please contact Ellie Evans, Fundraising Communications Officer, on:

T: 01403 327480

E: eevans@action.org.uk

W: action.org.uk

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Action Medical Research is a leading UK-wide charity working to save and change children’s lives through medical research. We believe that the diseases that devastate the lives of so many of our children can be beaten. We have been funding medical breakthroughs since we began in 1952 like the first polio vaccines in the UK, ultrasound in pregnancy and the rubella vaccine – helping to save thousands of children’s lives and change many more.

Just one breakthrough, however small, can mean the world. Charity reg.nos 208701 and SC039284.

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