Cyclists needed for New Year charity challenge | Action Medical Research

Cyclists needed for New Year charity challenge

5 January 2010

Cyclists are being urged to rise to the challenge and sign up to take part in the Outdoors Show 100 to raise funds for leading UK children’s charity Action Medical Research. The event is the charity’s first bike ride of the new year and takes place on Sunday 28th March 2010, starting from the Outdoors Show, which is held at the National Exhibition and Conference Centre (NEC) in Birmingham.

The event is a great way for more seasoned cyclists to put their winter training to the test. Or if you’ve made a New Year’s resolution to lose weight or get fit then signing up and training for this challenge could help to keep you motivated and on the right track.

There is a choice of two routes - a 100-mile and a shorter 100-kilometre route - south into the Cotswolds and back.

Those who take part will also get free entry to the Outdoors Show from Friday 26 until Sunday 28 March, featuring more than 130 stands and demonstrations of biking, canoeing, climbing, scuba diving and mountain boarding. All charity riders will also receive a medal and lunch as part of a fantastic challenge that will kick-off their cycling calendars in style.

Action Medical Research is a leading UK charity with a special focus on child health. Cyclists participating in the event will be raising money to help fund vital work that aims to prevent, cure or treat conditions that devastate the lives of many thousands of babies and children and their families.

To register for the Outdoors Show 100 please call Tracey Edwards on 01225 776691, enter online at or e-mail Entry costs £25 and you will also need to raise a minimum of £25 in sponsorship. Families and friends of the riders will also be eligible for discounted tickets to the Outdoors Show.

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Notes to editors:

For further media information about the Outdoors Show 100 Bike Ride please contact Tracey Edwards at Action Medical Research on 01225 776691 or email on 

For information about Action Medical Research contact:

Clare Airey, Senior Press & PR Officer
Tel: 01403 327480

Action Medical Research is a leading national medical research charity.  For nearly 60 years we have been instrumental in significant medical breakthroughs, including the development of the UK polio vaccine and ultrasound scanning in pregnancy.  Our research helps babies and children affected by disease and disability.  We are currently funding research into serious diseases and conditions, including meningitis, pneumonia, cerebral palsy, eczema and premature birth.  Our special appeal, Touching Tiny Lives, funds vital research to reduce pregnancy complications and premature birth, and improve care for sick 


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