Davina McCall joins hundreds of women on charity bike ride | Action Medical Research

Davina McCall joins hundreds of women on charity bike ride

10 May 2011

Davina McCall pledged to do it all again next year after leading more than 500 women for the first DIVA100 bike ride to raise funds for children’s charity Action Medical Research on Sunday (8 May).

Just hours after hosting Channel 4’s The Million Pound Drop, the TV host and mum-of-three was up bright and early to set riders off in her inimitable bubbly style from Cowdray Park in Sussex before joining them on the road herself.

After a few early showers the weather brightened up nicely for the ride through rural Sussex. There was a choice of either a 50km or 100km circular route, with the two conveniently dividing just before the toughest climb on the longer option!

Davina caught the cycling bug after doing Sport Relief’s John O’Groats to Land’s End ride last year and wanted the DIVA100 to inspire more women to get in the saddle. It is the first women’s event to be run by charity Action Medical Research as part of the RIDE100 series of UK rides.

After tackling the 50km route Davina said: "The reason today has been so special is that as an all-women’s event it was really good fun and something that all abilities could do. It had a really nice feel-good atmosphere. The route was fantastic, the scenery breathtaking and it was all finished off with a guilt-free burger at the end! What more could you want? I hope to see everyone again next year for an even bigger and better event.”

The ride was sponsored by bike company Specialized and is expected to raise more than £60,000 to help fund medical research into conditions affecting babies and children. Research currently being supported by Action Medical Research includes work around premature birth, meningitis, epilepsy, and cerebral palsy, as well as some very rare and distressing conditions that severely affect children.

Davina has been involved with the charity since she was a little girl and says: “Having kids and being a mum means supporting Action Medical Research now has such great meaning to me because of all of the great work it funds to help children. Research is so important, and great leaps are being made. This is a very special charity.”

Event manager Sarah Stevenson from Action Medical Research said: “This was the first year for DIVA100 and we are so pleased it was such a tremendous success. More than 500 happy, smiling women rode over the finish line and every one seemed to have had a great time. Action Medical Research is very lucky to have Davina's support and we are already looking forward to the 2012 event which will take place next May.”

Anne Immelman, Specialized Marketing Manager said: “What a buzz! Davina’s DIVA100 was even better than we thought possible, with an amazing turnout and a motivating Davina on top form. Our Specialized team loved every minute and we truly hope all the other women taking part had a great time too. We are already looking forward to next year!”

Davina’s DIVA100 will return in May 2012. For more information and date announcement visit www.action.org.uk/davina100

For those who have been inspired by this event, Action Medical Research will also be running a new women-only route on its popular London to Paris ride in 2012. For details visit www.action.org.uk/l2p

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Please credit images to www.leecollierphotography.co.uk

For further information about Davina’s DIVA100 please contact:

Clare Airey, Senior Press & PR Officer
T 01403 327480
E cairey@action.org.uk
W action.org.uk

Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We know that medical research can save and change children’s lives. For nearly 60 years we have been instrumental in significant medical breakthroughs, including the development of the UK polio vaccine and ultrasound scanning in pregnancy.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

•    tackling premature birth and treating sick and vulnerable babies
•    helping children affected by disability, disabling conditions and infections
•    targeting rare diseases that together severely affect many forgotten children.

For further information about Specialized please contact:
James Booth
T 020 83913532
E james.booth@specialized.com

“Passion for riding and a ceaseless drive to innovate – it’s what makes Specialized and it’s what will allow us to make your next ride better”. Mike Sinyard, Founder of Specialized.

Rooted in innovation, Specialized’s founding principle is to focus on the riders’ needs through technically advanced products.

Specialized has an extensive product range from bikes to equipment and apparel for men and women, all designed with the same attention to detail and up-to-the-minute technology applied to its bikes - designed ‘by riders - for riders...

We believe that Specialized has the best and most innovate product in the market, for this rider experience (Bikes and equipment: Secteur & Roubaix / Ruby, BG products)

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