Davina McCall returns for DIVA 100 and raises £60,000 | Action Medical Research

Davina McCall returns for DIVA 100 and raises £60,000

18 May 2012
TV’s Davina McCall along with almost 400 women-cyclists raised over £60,000 when they took to the saddle again for a women-only bike ride for a children’s charity on Sunday 13 May.
 
Davina McCall has been involved with Action Medical Research since she was a little girl and added: “This is one of my favourite days in the year! I get to hang out with great women, get fit, eat loads guilt free and raise money for Action Medical Research, a charity that means so much to me.”

The sun shone brightly as cyclists participating in Action Medical Research’s DIVA 100 Sussex 2012’s bike ride set off from Cowdray Park Golf Club in Midhurst.
 
Launched in 2011, the first ride saw as many ladies of all cycling abilities take part, raising thousands for Horsham-based children’s charity Action Medical Research.
 
Supported by leading bike brand Trek, the DIVA 100 offered two circular countryside routes – a 100km challenge or a shorter 50km course for those looking to take it a little bit easier.
 
Money raised by cyclists who participated in the DIVA 100 ride will help fund medical research into conditions affecting babies and children. Action Medical Research is celebrating its 60th anniversary in 2012 and has been funding medical breakthroughs since it began in 1952. The charity is currently supporting work around meningitis, epilepsy, cerebral palsy, premature birth and some very rare conditions that severely affect children.
 
Event Manager Sarah Stevenson says: “It’s so wonderful to see so many women joining forces with Davina to take to the hills of Sussex for Action Medical Research. Every hill and every decent will help raise funds to stop the suffering of babies and children and I am so proud of every woman who has completed this amazing challenge.”
 
The ride was fully supported with plenty of rest stops, a fully-serviced lunch and a complimentary sports massage for all the riders. Staff riders and first aiders were also present along the routes.

To register your interest for next year’s DIVA 100 Sussex bike ride, contact Sarah Stevenson on 01273 735788 or email sstevenson@action.org.uk
 
For on-the-day registrations for DIVA 100 Scotland on 20 May or to sign up for DIVA 100 Warwickshire on 27 May, go to www.action.org.uk/diva100

- ENDS -
 
NOTES TO EDITORS:
 
Hi-res images of Davina McCall can be downloaded using the links below, please credit to Lee Collier:
 
Davina McCall
www.action.org.uk/sites/default/files/downloads/press/davina5.jpg
 
Davina McCall in a group
http://www.action.org.uk/sites/default/files/downloads/press/davina30.jpg
 
DIVA 100 series logo:
http://www.action.org.uk/sites/default/files/downloads/press/davina-diva-logo-pink.jpg
 
For further information about the DIVA 100 series of bike rides please contact:
 
Prarthana Rao, Interim Senior Press and PR Officer
T 01403 327480
E prao@action.org.uk
W action.org.uk
 
Follow us on Twitter at @actionmedres
 
Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more. Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability.
 
We want to make a difference in:
• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.
 
But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.
 
Action Medical Research has more than 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.
The DIVA 100 series is supported by Trek Bicycle, a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit www.trekbikes.com
 
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