Davina urges the girls to join the DIVA100 series | Action Medical Research

Davina urges the girls to join the DIVA100 series

25 April 2012

As Davina McCall saddles up for DIVA100 bike ride in Sussex on 13 May, she urges women-cyclists to sign up for Action Medical Research's DIVA100 rides and join in raising valuable funds for her favourite charity.


Dear Editor,

Readers may be used to seeing me on the telly but I can also regularly be spotted on my bike. Yes, believe it or not, I’m a dedicated convert to road cycling and I’m passionate about encouraging more women to take to the saddle.

Riding for charity has been a great motivator for me. I find it very rewarding.

One charity which is very close to my heart is Action Medical Research. This children’s charity is currently looking for lady riders to join its popular DIVA100 series in May. I would like to encourage your female readers – whether they are already regular riders or newbies looking for a great challenge – to consider taking part.

I’ve been involved with Action Medical Research since I was a little girl, and can certainly vouch for them. This wonderful charity funds research into many diseases and conditions that affect babies and children in the UK.

I am saddling up for the DIVA100 in Sussex on 13 May setting out from Cowdray Park in Midhurst but the rides are also taking place in Scotland on 20 May and Warwickshire on 27 May.

All the DIVA100s offer a choice of two circular countryside routes, a 100km challenge or a shorter 50km course for those looking to take it a little bit easier.

Launched in 2011, the first ride saw more than 500 ladies of all cycling abilities taking part and raised more than £95,000 for children’s charity Action Medical Research, which is based in Horsham.

Enjoying a great day out is key at the DIVA100 rides so be rest assured you will be well looked after every inch of the way! Mechanics will be on hand to help with any technical difficulties and volunteers will welcome you at the well-stocked rest stops where you can refuel.

So why not grab a group of girlie mates and join the friendly group?

Most importantly, every mile pedalled will help sick babies and children.

To find out more and to register visit http://www.action.org.uk/diva or call Sarah Stevenson on 01273 735788.

Yours faithfully,

Davina McCall,



Hi-res images of Davina McCall can be downloaded using the links below, please credit to Lee Collier:

Davina McCall

Davina McCall and group of cyclists

DIVA100 series logo:

For more information please contact:

Prarthana Rao, Interim Senior Press & PR Officer
T 01403 327480
E prao@action.org.uk

Follow us on Twitter at @actionmedres

Action Medical Research has more than 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.

Action Medical Research runs the biggest London to Paris event in the charity sector. Almost 3,500 cyclists have made the journey from London to Paris with Action Medical Research over the last decade, raising more than £5 million.

Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more. Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.

But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.

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