HIGH5 joins hands with children’s charity | Action Medical Research

HIGH5 joins hands with children’s charity

26 March 2012
Leading sports nutrition brand HIGH5 is to team up with children’s charity Action Medical Research in a partnership to support their popular RIDE100, DIVA100 and RIDE24 cycling events in 2012.

The RIDE100 series features 22 100-mile or 100-kilometre rides taking place in stunning cycling locations across the UK. The DIVA100 series, launched last year by TV’s Davina McCall, is the charity’s expanding range of women-only rides, which in 2012 will feature new events in the Midlands and Scotland alongside the established south-east ride in Sussex. Goodwood hosts RIDE 24 in June when teams and solos will compete to ride the furthest in 24 hours on the famous motor circuit.
Mark Trott, Cycling Development Manager at Action Medical Research, says: “We are extremely excited to be working with HIGH5 and very proud to associate our events with one of leading nutrition brands. I am sure that the news will be well received by our participants across the series of events”
Raph Deinhart, HIGH5’s Event Manager says: “We’re really pleased to be involved with the Action Medical Research cycling events this year. It’s not only a fantastic series but also for a great cause. Participants using EnergySource, provided at the events, can improve their performance.”
Action Medical Research funds vital work into conditions affecting babies and children and is celebrating its 60th anniversary in 2012. Research currently being supported includes work around meningitis, epilepsy, cerebral palsy and premature birth, as well as some very rare and distressing conditions that severely affect children.

For more details on Action Medical Research cycling events go to www.action.org.uk/cycling
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For further information about Action Medical Research please contact:
Prarthana Rao, Interim Senior Press and PR Officer
T 01403 327480
E prao@action.org.uk
W action.org.uk
Follow us on Twitter at @actionmedres
Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more. Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:
• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.
But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.
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