Joanna Rowsell becomes Cycling Ambassador for children’s charity Action Medical Research | Action Medical Research

Joanna Rowsell becomes Cycling Ambassador for children’s charity Action Medical Research

23 February 2012

Children’s charity Action Medical Research is pleased to announce Team GB cyclist Joanna Rowsell, double gold medallist at last weekend’s UCI Track Cycling World Cup, as a new ambassador for its programme of cycling events.

Joanna was the star of the women’s team at last weekend’s race meeting, the first event to be staged at the Olympic velodrome, winning first as a member of the world record breaking women’s pursuit team before a second win in the individual event. She now has her sights set on adding the Olympic team pursuit title to her name (the individual event will not be contested at the summer Games).

Action Medical Research has established a very strong reputation for its programme of challenge cycling events and Rowsell is the latest in a string of cycling stars to lend their support to the charity.

The charity’s 2012 ride portfolio features 25 rides, including three new ones exclusively for women, as well as the RIDE100 series of one-day regional UK rides. There are also a number of longer-distance challenges including UK End2End, taking on the iconic Lands End to John O’Groats route over nine days, and the biggest London to Paris ride in the charity sector.

Joanna said: “I’m really excited to be Cycling Ambassador for such a worthwhile charity and one that is so passionate about cycling. Action Medical Research runs a really varied programme of rides and it’s great to see so many new events for women included. There’s a huge choice of things for cyclists to get involved in, from one-day rides to longer challenges like the UK End2End – I’ve ridden the Land’s End to John O’Groats route myself so know first-hand what an amazing ride that is.”

Jo Pickard, Head of National Events at Action Medical Research, said: “We’re delighted that Joanna has agreed to become a Cycling Ambassador for Action Medical Research. Our cycling events raise vital funds for our important work to help stop the suffering of babies and children caused by disease and disability and having a track gold medalist and rising star to help promote what we do is fantastic. Joanna in an inspiration and will help raise awareness of our unique range of charity rides as well as our vital medical research.”

Money raised by the charity helps fund medical research into conditions affecting babies and children. Action Medical Research is celebrating its 60th anniversary in 2012 and has been funding medical breakthroughs since it began in 1952. The charity is currently supporting work around meningitis, epilepsy, cerebral palsy, premature birth and some very rare conditions that severely affect children.

For more information about the Action Medical Research cycling programme visit the website

For more information on Joanna Rowsell visit

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For enquiries about Joanna Rowsell and her relationship with Action Medical Research, and more information on the charity’s cycling events, please contact:

Clare Airey, Senior Press and PR Officer
T 01403 327480

Action Medical Research has more than 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.

Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more. Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.

But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.

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