Joanna Rowsell MBE charity ambassador urges more women to get on bikes! | Action Medical Research

Joanna Rowsell MBE charity ambassador urges more women to get on bikes!

25 January 2013

Children’s charity Action Medical Research is pleased to announce that Joanna Rowsell MBE, Olympic cycling gold medallist, continues her role as ambassador for its programme of cycling events - and accepts her mission to get more women on bikes!

Joanna, who received an MBE in the 2013 New Year's honours list, won GOLD for Team GB in the Women’s Team Pursuit in last summer’s Olympics. For 2013 Joanna will be riding for the new Wiggle Honda Women’s Pro Cycling Team to compete on the road in both the UK and Europe.

Action Medical Research has established an impressive reputation for its programme of cycling events. The charity’s 2013 ride portfolio features 23 rides, including the three Action DIVA women only rides, as well as the RIDE100 series of one-day regional UK rides and the UK’s original 24 hour relay race – RIDE24.

There are also a number of longer-distance challenges including Action 3 Cities (London, Amsterdam, Brussels), UK End2End (taking on the iconic Land’s End to John o’Groats route over nine days), and the biggest London to Paris ride in the charity sector.

Joanna said: “I am delighted to be an ambassador for children’s charity Action Medical Research again this year. After the huge success of the London Olympics I hope many people have been inspired to get on their bikes. Riding for Action Medical Research is a great way to raise money as well as get fit and the charity has a wide variety of different events, including some women’s only events, which suit both beginners as well as experienced cyclists.”

Watch a video interview with Joanna at the 2012 Champions of CycleSport Dinner for Action Medical Research:

David Graham, Head of Fundraising at Action Medical Research, said: “We are proud to be associated with an inspirational champion of Joanna’s calibre and to have her as Cycling Ambassador for Action Medical Research is very special. Cycling is such an important part of our fundraising and Joanna’s involvement will encourage even more people to jump in the saddle to raise vital funds for our important work to help sick babies and children.”

Action Medical Research has been funding medical breakthroughs since it began in 1952. The charity is currently supporting work around Down syndrome, epilepsy, sickle cell disease, and diabetes, as well as some rare and distressing conditions that severely affect children.

For more information about the Action Medical Research cycling programme visit the website

For more information on Joanna Rowsell visit

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High-res pictures can be downloaded from the links below:

Sky TV's Dermot Murnaghan interviews Joanna at the Action Champions of CycleSport Dinner 2012

For enquiries about Joanna Rowsell and her relationship with Action Medical Research, and more information on the charity’s cycling events, please contact:

Clare Airey, Senior Press and PR Officer
T 01403 327480

Toni Slater, Communications Manager
T 01403 327478

Follow us on Twitter at @actionmedres @amr_events

Action Medical Research has more than 30 years experience in organising successful bike rides. Routes are monitored and clearly signposted. Snack and lunch stops are provided and medical and mechanical staff are on hand at all times.

Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We’ve been funding medical breakthroughs since we began in 1952 and have funded research that has helped save thousands of children’s lives and changed many more.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

But there is still so much more to do. Please help us fund more life-changing research for some of the UK’s sickest babies and children.


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