Join the ‘cool revolution’ – new short routes added to RIDE100 and Action DIVA rides | Action Medical Research

Join the ‘cool revolution’ – new short routes added to RIDE100 and Action DIVA rides

5 March 2013

Children’s charity Action Medical Research has introduced new short routes to many of its UK rides, aimed at encouraging cycling newcomers to get involved. Dubbed the ‘cool revolution’ the shorter options complement its well established middle distance ‘classic’ and long haul ‘champion’ routes.

Cool routes, starting from just 19 miles, have been added to 12 of the charity’s popular RIDE100 series events and to all three of its ladies-only Action DIVA rides. The ‘cool revolution’ starts with the Bath 100 and Peterborough 100, both 14 April, followed by the Warwickshire 100 through Shakespeare country on 28 April.

The shorter routes allow less experienced riders to feel part of a big event without having to commit to such a grueling day in the saddle.

Mark Trott, UK Cycling Development Manager at Action Medical Research, says: “We have led the way for many years in the creation of top quality sportive and fundraising cycling events, attended by thousands of enthusiasts. We want even more people to support Action and for everyone to give road cycling a go on one our expertly supported events. Cycling is a great way to stay fit and healthy so if you want to get into shape and be super cool then join the revolution!”

Cyclists participating in these rides will raise money to help fund medical research into conditions affecting babies and children. Action Medical Research is currently supporting work around Down syndrome, epilepsy, sickle cell disease, and diabetes, as well as some rare and distressing conditions that severely affect children.

The RIDE100 and Action DIVA series are both supported by leading bike brand Trek. All rides include food and water stations, chip timing, marshals and mechanics.

For more information and to register visit

Cool rides listing:

RIDE100 series

Bath 100 14 April 2013 (31 miles)
Peterborough 100 14 April 2013 (33 miles)
Warwickshire 100 28 April 2013 (37 miles)
Suffolk Sunrise 100 12 May 2013 (43 miles)
Castle Ride 100 19 May 2013 (33 miles)
Trossachs Ton 16 June 2013(33 miles)
Chiltern Challenge 100 23 June 2013 (36 miles)
Peak District 100 30 June 2013 (37 miles)
Winchester 100 14 July 2013 (42 miles)
Surrey 100 18 August 2013 (24 miles)
Essex100 1 September 2013 (33 miles)
Bucks 100 15 September 2013 (48 miles)

Action DIVA series

Action DIVA Sussex 11 May 2013 (21 miles)
Action DIVA Scotland 19 May 2013 (19 miles)
Action DIVA Warwickshire 19 May 2013 (19 miles)

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For further information please contact:

Clare Airey, Senior Press and PR Officer
T 01403 327480

Follow us on Twitter at @actionmedres and @amr_events and use the hashtag #coolrevolution
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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.

We want to make a difference in:

• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

The RIDE100 and Action DIVA series are supported by Trek Bicycle, a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit

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