Last chance! End the cycling year on a high with the Staffordshire Tour Ride 100 | Action Medical Research

Last chance! End the cycling year on a high with the Staffordshire Tour Ride 100

26 September 2014

Children’s charity, Action Medical Research is urging cyclists to sign up now for the Tour of Britain which is taking place on Sunday 5 October 2014. Starting from Staffordshire University’s Leek Road campus this truly professional tour ride takes in the Staffordshire Moorlands and the Peak District and offers two challenges – the Professional 102.2 mile route and the Challenge 58.9 mile route. So, don your lycra and ride for a reason by helping to save and change tiny lives!

This is the official sportive of the Tour of Britain. Riders will enjoy the thrill of cycling the Tour’s finish straight at the end of the ride, and Joe Fisher will lead the PA commentary team throughout the event.

The Tour Ride 100 offers a once in a lifetime opportunity for amateur cyclists to enjoy the full Tour of Britain experience. There will be the chance to cycle with the professionals, including the UCI Continental Squads and the leading Women’s team. All cyclists will also receive a goody bag and medal.

The Professional route takes in the King of the Mountains climbs of Ramshorn, Hollingsclough Moor, Gun Hill, the Killer Mile and Mow Cop. The Challenge route takes in the King of the Mountains Climbs of Gun Hill and Oakamoor.

David Graham, Head of Community Events and Fundraising, commented: “Come and be part of something very special and end your outdoor cycling season on a real high. If you think you’ve completed all of the major milestone rides then think again, the Tour Ride 100 really is the one to conquer.” 

A pasta party will kick off the event on Saturday 4 October. As you would expect from a professional ride, there will be chip timing and Specialised mechanics on hand at feed stations and on route. Start and finish bike checks are also available from Chain Reaction Cycles. The event offers ample free parking and will set off from the Trentham Estate in Stoke-on-Trent.

Places cost either £35 or £50 and can be booked on the Action website:

The money raised by the riders will help fund medical research into conditions affecting babies and children. Medical research can save and change children’s lives. Yet surprisingly, medical research into conditions that devastate children’s lives is poorly funded.  Action Medical Research is currently supporting work around prematurity, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.

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High resolution images can be downloaded using these links:

For further press information on the Tour Ride 100 and Action Medical Research please contact:

Soraya Ebrahimi, Senior Press and PR Officer
T: 01403 327480

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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:

tackling premature birth and treating sick and vulnerable babies
helping children affected by disability, disabling conditions and infections
targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

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