McCalling all women to get on their bikes for Action DIVA Sussex | Action Medical Research

McCalling all women to get on their bikes for Action DIVA Sussex

2 May 2013

Davina McCall is urging women to get on their bikes and join her for an all-female bike ride to raise vital funds for children’s charity Action Medical Research. The Action DIVA Sussex sets out from the East Sussex National on Saturday 11 May and there is still time to sign up.

There is a choice of three circular ride routes to cater for all fitness levels, from a ‘cool’ 21 miles, a ‘classic’ 40 or the toughest 63-mile ‘champion’ route. All take you through beautiful Sussex scenery.

This is the third year Davina has cycled to raise funds for Action Medical Research, a charity she has supported since she was a child, and she hopes her involvement will inspire more women to get in the saddle.

Currently presenting new Channel 4 game show Five Minutes to a Fortune, Davina says: “There’s not long to go now and I’m starting to get excited, so please don’t miss the chance to join me for this brilliant bike ride. By doing so, you lovely ladies will raise dosh for the most amazing charity. What better way to motivate yourself?

“It’s a beautiful route through some of the most amazing Sussex countryside. Women of all shapes, sizes and abilities take part, and Action Medical Research provides great support for all riders – so don’t be scared ladies, it’s amazing what you can do on a bike!”

Money raised by riders in the Action DIVA Sussex will help fund medical research into conditions affecting babies and children. The charity is currently supporting work around meningitis, Down syndrome, epilepsy and premature birth, as well as some rare and distressing conditions that severely affect children.

The ride is supported by leading bike brand Trek and includes plenty of rest stops and refreshments. Staff riders, first aiders and massage therapists will also be on hand.

The East Sussex National is also offering a special discount for women taking part in the ride – for the evening of the 10 May, before the event, a twin room including breakfast and bike storage will cost just £99. *

Entry costs £28 and participants also need to raise a minimum of £50 in sponsorship. Sign up now at

The Sussex ride is part of the Action DIVA series, with sister events taking place in Warwickshire, with Embarrassing Bodies presenter Dr Dawn Harper, and in Scotland on 19 May.

- ENDS -



Hi-res images of Davina McCall can be downloaded using the links below


For further information on the Action DIVA Sussex please contact:

Clare Airey, Senior Press and PR Officer
T 01403 327480


Follow us on Twitter at @actionmedres and @amr_events and use the hashtag #ActionDIVA

Like our Facebook page at


Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.

We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.


The RIDE100 and Action DIVA series are supported by Trek Bicycle, a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit

Help us spread the word