Natmag Steps Into Action | Action Medical Research

Natmag Steps Into Action

11 March 2002
Good Housekeeping magazine has adopted leading medical research charity Action Research as its Charity of the Year. The launch comes at a time when both organisations are celebrating key anniversaries. Action Research is toasting 50 years of medical successes, while 2002 marks the 80th birthday of Good Housekeeping, owned by The National Magazine Company. Simon Moore, Chief Executive of Action Research, says: ‘Being supported by such a well-established and stylish publication is a wonderful boost to our cause and our golden celebrations. ‘Action Research is looking forward to a successful relationship of mutual benefit, during a special year for both parties.’ Action Research was founded in 1952 when it helped pioneer vital research into the polio vaccine. Since then, it has been at the forefront of medical research, funding a variety of projects designed to help overcome disease and disability in all ages. Action Research is currently funding some 120 projects throughout the UK, representing an investment of about £12million. Its support has been crucial in the development of life-saving polio and rubella vaccines, the artificial hip operation, the use of ultrasound scans in pregnancy and the use of folic acid to prevent spina bifida. Good Housekeeping is one of the National Magazine Company’s flagships. Editor-In-Chief Lindsay Nicholson adds: ‘Good Housekeeping has always recognised the importance of health issues to its readers. Supporting Action Research in 2002 is a perfect way to celebrate a charity that has done so much for family life for half a century.’ The new charity adoption, which is being officially announced by Lindsay Nicholson in the April edition of Good Housekeeping, will predominantly focus on raising awareness and appropriate fundraising activities. Action Research’s loveable mascot Paddington Bear – who celebrated the news with a feast of his favourite marmalade sandwiches - thinks the new adoption is ‘bear-rilliant!’ For further information and copies of the Action Research or Good Housekeeping logo please contact Nicole Duckworth in the Action Research press office on 01403 327403 Fax: 01403 210541, or email nduckworth@action.org.uk
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