New name and new look for medical charity
National charity Action Research announced today (16th September 2003) that it has changed its name to Action Medical Research. The Charity’s goal remains the same: to improve the health and quality of life of everyone through medical research.
Founded over 50 years ago, Action Medical Research is behind some of the country’s greatest medical breakthroughs. These include the UK polio vaccine, ultrasound scanning in pregnancy, the artificial hip operation, and discovering the link between folic acid and preventing spina bifida.
Along with its new name, the Charity has introduced a distinctive logo featuring a blue ‘action button’ and a memorable strapline, ‘give and let live’. The new look was devised in conjunction with a specialist design company, Smith & Milton, which has generously agreed to raise money for the Charity. Paddington Bear remains the Charity’s fundraising mascot.
“Our new name emphasises what we do, while giving us that all-important continuity with our past”, said Simon Moore, Chief Executive of Action Medical Research. “We want to build on our remarkable track record of successes. Now people will immediately see what we do, and I’m sure they will be keen to join us in supporting vital medical research.”
In the last 18 months alone, the Charity has identified the faulty gene that causes a form of cleft palate, found new ways to help repair damaged spinal nerves, shown how warming therapy reduces surgical wound infections, and developed a new way of diagnosing Alzheimer's disease.
Simon Moore continues, “This is a very exciting time. Action Medical Research is funding 100 separate projects throughout the UK, searching for answers to many different diseases and illnesses. Our work is helping to improve the health and quality of life of everyone in this country.”