1 March 2010
Paddington Bear is encouraging primary schools, nurseries and children’s groups across the UK to register to take part in his annual Bring Your Bear event to raise vital funds for his favourite children’s charity, Action Medical Research.
The Bring Your Bear concept is very simple and it’s easy to take part on any convenient day in June, Paddington’s birthday month. Each child gets to bring their teddy bear or a favourite soft toy into school or nursery for the day in return for a £1 donation.
The money raised will go towards the charity’s Touching Tiny Lives appeal, which is helping doctors to find better ways to protect mums-to-be from the risk of pregnancy complications, reduce the incidence of premature birth and improve treatment for babies that need special care.
Many schools and groups organise a whole day of fun activities, such as reading Paddington stories and holding a teddy bears’ picnic – where, of course, the children eat Paddington’s favourite marmalade sandwiches!
Every school or group that registers will receive a fantastic free fundraising kit, filled with ideas for activities, educational materials and worksheets, plus plenty of Paddington Bear stickers – a real favourite with the children.
Those that pledge to raise £150 or more will also receive a free Paddington Bear soft toy. And those that raise £250 or more will receive a personally engraved Paddington Bear plaque to display in recognition of their achievement. What’s more, the top ten fundraisers of all will also get a personal visit from Paddington Bear himself to say ‘thank you’.
Notes to editors:
High-res Bring Your Bear logo, featuring Paddington, are available on request. For this and more information please contact:
Clare Airey, Senior Press & PR Officer
Tel: 01403 327480
Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We know that medical research can save and change children’s lives. For nearly 60 years we have been instrumental in significant medical breakthroughs, including the development of the UK polio vaccine and ultrasound scanning in pregnancy.
Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:
tackling premature birth and treating sick and vulnerable babies
helping children affected by disability, disabling conditions and infections
targeting rare diseases that together severely affect many forgotten children.
Our special Touching Tiny Lives appeal helps fund doctors searching for ways to reduce the high rate of premature birth, prevent pregnancy complications that threaten babies’ lives, and develop better treatments for sick and vulnerable babies.