Paddington Bear stars in unique App to raise money for Action | Action Medical Research

Paddington Bear stars in unique App to raise money for Action

1 October 2013

A new, fun, innovative and FREE phone and web app will enable people to buy uniquely personalised T-Shirts featuring their favourite children’s characters while raising money for good causes.

Action Medical Research and its fundraising mascot Paddington Bear are extending their partnership for the T-Shirt Booth app, which will enable young fans to choose which star they want to wear on their shirt, along with a message and a photo.

Paddington Bear has been loved by children since the 1950s and was always an obvious candidate to be the official mascot for the children’s charity Action Medical Research. He has been at the heart of fundraising for the charity ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976.

For the T-Shirt Booth app, Paddington Bear joins a fantastic line-up which also includes characters from Moshi Monsters, Ben 10, Babar, Bin Weevils, The Very Hungry Caterpillar, the casts of Lazy Town, Adventure Time, In the Night Garden, and many more.

It takes just a few taps on the app - and the T-Shirt is delivered. This unique tool for fundraisers is the brainchild of Digital Giving which develops engaging and innovative projects to benefit national and international good causes.

T-Shirt Booth is launched 7 October 2013, so that orders can be fulfilled in time for Christmas delivery. What better gift could there be than one which delights a child and benefits a charity?

The App will be available via the Apple Store and via Google Play for Android - and it can be downloaded directly from the T-Shirt Booth website - 

Customers will download the free T-Shirt Booth App, choose the character they want and the colour and size of garment. They will then need to take a photo with their phone of the person whose picture they want to appear on the T-Shirt, and type in their name.

The T-Shirts will include the character, the logo of the charity that the character is affiliated to, the photo and message. They are available in a wide range of colours and children’s sizes. Each T-Shirt will be competitively priced at £9.99, with £2.00 from each sale going to the charity associated with the character purchased.

Jenny Edwards, Director of Fundraising for Action Medical Research says: “We are really pleased to be involved in this venture and wish the T-Shirt Booth app lots of success. Young fans can enjoy wearing our lovable mascot Paddington Bear on their T-Shirts while helping the charity to fund vital research for babies and children.”

Karen Jankel, Managing Director of Paddington and Company Limited says: “We are delighted that Paddington Bear and his favourite charity are taking part in this innovative way to raise funds and we hope to see Paddington’s image on lots of these fun T-Shirts over the coming months.”

Grant Morgan, CEO of Digital Giving, said: “This is a really fun, innovative way of fund-raising. There is nothing else like it on the market. I’m really proud that we’ve developed this unique way of helping charities.”

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A high-res image of the T-Shirt can be downloaded from the link below:

For further information on Action Medical Research and Paddington Bear please contact:

Toni Slater
Communications Manager
T: 01403 327478

Follow us on Twitter at @actionmedres and @amr_events using hashtag #TSBooth13

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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

For more information about T-Shirt Booth and Digital Giving, and to arrange interviews, please contact:

Sophia Dettmer, Southwick Media Consultancy.
Tel: 07803 800164.


Digital Giving Ltd is a partnership between Jamie Goldblatt & Grant Morgan. Goldblatt is a digital media innovator and market-leader in his field creating mobile content and campaigns for some of the world’s biggest brands and agencies. He is working in partnership with Morgan, CEO of Louis Kennedy, Europe’s foremost Cause-Related Marketing agency (having facilitated over £150 million for charity), to originate and deliver global fundraising and mass awareness concepts centred on creative and engaging Cause-Related digital content.

Digital Giving Ltd is an award-winning company that truly understands both mobile and charity spaces while delivering measureable results. The company uses core digital and mobile skills exclusively to raise funds and awareness for charities, NGOs and not-for-profit organisations. Through engaging, entertaining and educational content developed in-house, Digital Giving  uses the internet and mobile communications for social good and social change. The company’s work makes a real difference to people’s lives while raising significant funds and awareness.

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