29 March 2012
Action Medical Research’s mascot Paddington Bear is mobilizing support for the children’s charity which hopes to raise £10k in eight weeks.
From Monday 23 April to Monday 11 June, all One Stop shops are placing Action Medical Research collection boxes on their countertops to raise valuable funds for the charity. One Stop is a retail convenience business with approximately 600 shops across the England and Wales.
Paddington Bear is asking customers to give generously to help save lives and improve treatment for sick babies and children with disabilities and rare diseases in communities across the UK.
Paddington says: “I have been putting aside some of my bun money every week to help my favourite charity, Action Medical Research. They support so many different vital research projects to help babies and children that I think it’s very good value indeed. I do hope that lots of people will feel the same way as me and help to fill the special collecting boxes which will have my picture on the side.”
Tony Reed, chief executive One Stop enthuses: “One Stop is proud to support the vital work that Action Medical Research find and fund. With over 600 stores our key focus is being the best neighbourhood store for our customers, which is why we're helping to make a real difference to local communities by supporting this charity. The funds raised by the collection boxes will help the UK children’s charity to continue to fund medical breakthroughs that help sick and disabled children, an area that is often underfunded.”
This year Action Medical Research celebrates 60 years of vital research. The charity is currently supporting work around meningitis, epilepsy, cerebral palsy, premature birth and some very rare conditions that severely affect children.
- ENDS -
NOTES TO EDITORS:
Hi-res images can be downloaded using the links below:
For further information about Action Medical Research please contact:
Follow us on Twitter at @actionmedres
Action Medical Research - the leading UK-wide medical research charity dedicated to helping babies and children - is celebrating 60 years of vital research in 2012. We’ve been funding medical breakthroughs since we began in 1952 and have spent more than £100 million on research that has helped save thousands of children’s lives and changed many more. Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability.
We want to make a difference in:
• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.
But there is still so much more to do. Make 2012 a special year and help fund more life-changing research for some of the UK’s sickest babies and children.