Paddington makes a final plea for donations as he returns from a charity tour with Action Medical Research | Action Medical Research

Paddington makes a final plea for donations as he returns from a charity tour with Action Medical Research

22 September 2014

Paddington makes a final plea for donations as he returns from a charity tour with Action Medical Research

Paddington BearTM is heading home after a successful mission during which he visited more than 100 sick children and babies in support of his favourite UK charity Action Medical Research.

The famous bear, who is set to hit the big screen later in the year, travelled 775 miles during the ‘Bear Miles for Breakthroughs’ appeal which saw him visit four UK hospitals throughout August and September, appealing for donations on behalf of Action Medical Research to help fund essential research to save and change the lives of thousands of babies and children.

He visited patients and researchers at the Royal Alexandra Children’s Hospital in Brighton, the Great North Children’s Hospital in Newcastle, Addenbrooke’s Hospital in Cambridge and finally the John Radcliffe Children’s Hospital in Oxford. But he is still appealing for the public to dig deep as he makes his journey home.

The heartwarming stories of the many sick children and the need for research has helped to encourage many generous members of the public to donate to the charity. Children like twins Grace and Isabella, from Oxford, who were affected by twin-twin transfusion syndrome (TTTS), where blood moves from one baby to the other via the placenta. As a result of TTTS, Grace became critically short of fluid and was sadly stillborn. Helping to fund research into conditions like this is just one of the ways Action Medical Research is supporting sick babies and children across the country.

The public can still donate to the appeal at www.action.org.uk/BearMiles. Every penny raised through the ‘Bear Miles for Breakthroughs’ appeal will go towards funding essential research to save and change the lives of thousands of babies and children.

Buying 10 bear miles (£10) could fund essential laboratory items such as pipettes; 15 bear miles (£15) could help fund an hour of a research nurse’s time and 38 bear miles (£38) could fund a pioneering research project for an hour.

Sarah Moss, Director of Communications at Action Medical Research, said:

“Paddington has been doing a fantastic job raising awareness about the life-changing work we do here at Action Medical Research and I know he’s loved meeting so many inspiring children and researchers. Thank you to everyone who has been part of the ‘Bear Miles for Breakthroughs’ appeal. Even though Paddington is coming to the end of this journey, we still have a long way to go so we hope that people continue to help us fund vital medical research for sick babies and children.”

Action Medical Research has funded some of the most vital medical breakthroughs for babies and children over the last half a century, including the first ever oral polio vaccines in the UK, developing the use of ultrasound technology in pregnancy, and discovering the importance of taking folic acid before and during pregnancy to prevent spina bifida.

The money raised through the ‘Bear Miles for Breakthroughs’ appeal will help fund further research into conditions including premature birth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.

You can find out more about some of the families who are dealing with the trauma of a baby born too early, striving to support a child affected by disability, or facing the challenge of caring for a child with a rare and devastating disease for which there is no cure at: www.action.org.uk/our_research/real_stories.  

ENDS

Press contact: please call Daisy Jestico at Kindred Agency (020 7010 0834) or Carrie Greene (020 7010 0819)

daisy.jestico@kindredagency.com / carrie.greene@kindredagency.com

IMAGES AND CASE STUDIES ARE AVAILABLE ON REQUEST

Notes to editors

For more information on Action Medical Research and some of its past breakthroughs, visit www.action.org.uk/about_us/our_successes
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:

  • Tackling premature birth and treating sick and vulnerable babies
  • Helping children affected by disability, disabling conditions and infections
  • Targeting rare diseases that together severely affect many forgotten children

Just one breakthrough, however small, can mean the world.

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Paddington Bear has been at the heart of fundraising for Action Medical Research ever since his creator Michael Bond met the charity’s founder Duncan Guthrie in 1976, helping to raise hundreds of thousands of pounds to carry out essential research.

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