Paddington says “be bear-illiant” for children’s charity | Action Medical Research

Paddington says “be bear-illiant” for children’s charity

12 March 2013

Paddington Bear is asking primary schools, nurseries and children’s groups across the UK to help raise vital funds for his favourite charity, Action Medical Research, by taking part in its annual Bring your Bear event.

It’s very easy to join in, just choose a day in May or June when the children bring their teddy bear, or a favourite soft toy, along with them for the day. Each child brings in a £2 donation with their bear to support vital research to help sick babies and children.

Many Bring your Bear participants organise a whole day of fun activities, such as reading Paddington stories, holding a teddy bears’ picnic or baking bear-shaped biscuits. Children can also take part in a drawing competition with a chance to win a visit from Paddington himself.

Every school, nursery or group that registers will receive a free fundraising pack, including a poster and Paddington stickers, and access to an online toolkit full of useful materials. These include tips on linking the event to curriculums, activity sheets to download and a presentation that can be used in class or assembly.

Jemma Jones, event organiser at Action Medical Research, says: “Bring your Bear is all about putting the ‘fun’ into fundraising and is the perfect event to get children excited about helping others. Every year we get fantastic feedback about what the children have got up to. Please join in and help us – and, of course, Paddington – make 2013 a ‘bear-illiant’ year.”

Money raised will help fund vital medical research into conditions affecting babies and children. Action Medical Research is currently supporting work around Down syndrome, epilepsy, sickle cell disease, and diabetes, as well as some rare and distressing conditions that severely affect children.

To register and receive your free fundraising kit visit action.org.uk/bringyourbear

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NOTES TO EDITORS:

Bring your Bear imagery can be downloaded using links below. Please include the following copyright credit:
Paddington Bear™ © Paddington & Co Ltd 2013

BYB header with Paddington logo
http://www.action.org.uk/sites/default/files/downloads/press/byb_recruitment_leaflet_cover_2013.jpg

Paddington logo separate
http://www.action.org.uk/sites/default/files/downloads/press/paddington_2013.jpg

BYB header separate
http://www.action.org.uk/sites/default/files/downloads/press/byb-header-2013.jpg

Other images are available on request. For this and more information please contact:

Clare Airey, Senior Press and PR Officer
T 01403 327480
E cairey@action.org.uk
W action.org.uk

Follow us on Twitter at @actionmedres and use the hashtag #BringYourBear
Like our Facebook page at facebook.com/actionevents

Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.

We want to make a difference in:

• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

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