Paddington says be "bear-illiant” for children’s charity | Action Medical Research

Paddington says be "bear-illiant” for children’s charity

24 January 2014

Paddington Bear is asking nurseries and infant schools across the UK to help raise vital funds for his favourite charity, Action Medical Research, by taking part in its annual Bring your Bear event.

It’s very easy to join in, just choose a day in May or June when the children bring their teddy bear, or a favourite soft toy, along with them for the day. Each child brings in a £2 donation with their bear to support vital research to help sick babies and children.

Many Bring your Bear participants organise a whole day of fun activities, such as reading Paddington stories or holding a teddy bears’ picnic. Children can also take part in a drawing competition with a chance to win a visit from Paddington himself.

Every nursery that registers will receive a free fundraising pack, including a poster and Paddington stickers, and access to an online toolkit full of useful materials. These include tips on linking the event to the Early Years curriculum and activity sheets to download.

Jemma Jones, event organiser at Action Medical Research, says: “Bring your Bear is all about putting the ‘fun’ into fundraising and is the perfect event to get children excited about helping others. Every year we get fantastic feedback about what the children have got up to. Please join in and help us – and, of course, Paddington – make 2014 a ‘bear-illiant’ year.”

Action Medical Research is currently funding research into many conditions, including preventing early labour and developing treatments for babies affected by premature birth, helping children with disabilities and tackling rare diseases for which there are currently no cures.

To register and receive your free fundraising kit visit action.org.uk/bringyourbear

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NOTES TO EDITORS:

Bring your Bear imagery can be downloaded using links below. Please include the following copyright credit:

Paddington Bear™ © Paddington & Co Ltd 2013

Use the links below to download Paddington images to use with the story:

http://www.action.org.uk/sites/default/files/downloads/press/byb_1.jpg
http://www.action.org.uk/sites/default/files/downloads/press/byb_2.jpg
http://www.action.org.uk/sites/default/files/downloads/press/byb_3.jpg

Other images are available on request.

For further press information on Action Medical Research and the Bring you Bear event, please contact:

Soraya Ebrahimi, Senior Press and PR Officer

T         01403 327480
E         sebrahimi@action.org.uk
W        action.org.uk

Follow us on Twitter at @actionmedres / @amr_events

Like our Facebook page at facebook.com/actionevents
Follow us at pinterest/actionmedres

Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.

We want to make a difference in:

- tackling premature birth and treating sick and vulnerable babies
- helping children affected by disability, disabling conditions and infections
- targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.


Charity reg.nos 208701 and SC039284.

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