Paddington says “be bear-illiant” for children’s charity | Action Medical Research

Paddington says “be bear-illiant” for children’s charity

17 October 2014

In the year of his big screen debut, Paddington Bear is asking nurseries and schools across the UK to help raise vital funds for his favourite charity, Action Medical Research, by taking part in its Bring your Bear event.

It’s very easy to join in, just choose any day during the school year when the children bring their teddy bear, or a favourite soft toy, along with them for the day. Each child brings in a £2 donation with their bear to support vital research to help sick babies and children.

Many Bring your Bear participants organise a whole day of fun activities, such as reading Paddington stories or holding a teddy bears’ picnic. Children can also take part in a drawing competition with a chance to win a visit from Paddington himself, as Action Medical Research is his favourite UK charity.

Every nursery and nursey that registers will receive a free fundraising pack, including a poster and Paddington stickers, and access to an online toolkit full of useful materials. These include tips on linking the event to the Early Years curriculum and activity sheets to download.

Gina Campbell, event organiser at Action Medical Research, says: “Bring your Bear is all about putting the ‘fun’ into fundraising and is the perfect event to get children excited about helping others. Every year we get fantastic feedback about what the children have got up to and with the Paddington film due to hit cinemas on 28 November this year, the lovable bear will be even more popular! Please join in and help us – and, of course, Paddington – make 2015 a ‘bear-illiant’ year.”

Money raised will help fund medical research into conditions affecting babies and children. Medical research can save and change children’s lives. Yet surprisingly, medical research into conditions that devastate children’s lives is poorly funded.  Action Medical Research is currently supporting work around stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.

To register and receive your free fundraising kit visit action.org.uk/bringyourbear

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NOTES TO EDITORS:

Use the links below to download Paddington images to use with the story:

http://www.action.org.uk/sites/default/files/downloads/press/byb_1.jpg

http://www.action.org.uk/sites/default/files/downloads/press/byb_2.jpg

http://www.action.org.uk/sites/default/files/downloads/press/byb_3.jpg

Other images are available on request.

For further press information on Action Medical Research please contact:
Jules Robinson, Interim PR Officer
T: 01403 327480
E: jrobinson@action.org.uk
W: action.org.uk

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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

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