Paddington wear? | Action Medical Research

Paddington wear?

28 October 2014

Davina McCall to unveil new PaddingtonTM ‘look’ for Action Medical Research’s Mascot on the Paddington Trail

TV presenter Davina McCall has designed a new suit to adorn her very own Paddington as part of London’s Paddington Trail, to celebrate the UK release of the Paddington film on 28 November this year. A steadfast supporter of children’s charity Action Medical Research, and its mascot Paddington Bear, she is delighted to be involved with the venture which will see the life size statue auctioned later in the year to raise funds for the charity*.

However, in Paddington’s tradition of ‘Keeping things firmly under his hat’, (including his marmalade sandwiches), Davina and the charity are staying shtum on Paddington’s new look, instead inviting their supporters to guess at his new ensemble which will be revealed at Horse Guards Parade on 4 November 2014.

Designed by a host of artists, designers and celebrities, 50 Paddington statues will be placed across the capital, taking in museums, parks, shops and landmarks in an exciting and inspiring trail, with a colourful, Paddington inspired flavour. The Paddington Trail will track the ursine traveller’s favourite places in London whilst celebrating the capital’s art, culture and innovation in advance of the film’s highly anticipated release in UK Cinemas.

Paddington has been at the heart of fundraising for Action Medical Research ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976. Always trying to help where he can, and after chatting the matter over with Mr Bond, Paddington eagerly decided to support Action Medical Research as his favourite UK charity. His friendly face has helped Action to attract thousands of new supporters who, together, have raised millions of pounds to help sick babies and children.

Davina McCall’s links with Action Medical Research date back to her childhood, through her grandmother, Pippy, who was a very active fundraiser (and even now still attends the odd event like Davina’s Sussex bike ride earlier this year). From taking part in sponsored walks for the charity as a child, Davina now hosts annual events including her ladies’ lunch and Sussex bike ride. Davina led the first women-only bike ride for the charity in 2011.  She also narrated the Paddington classic ‘Paddington Goes to Hospital’ as an ebook, available on ITunes and Kindle with royalties for all copies sold in the UK being donated to the charity.

“It’s amazing to be involved with Action Medical Research, which does incredible ground breaking work to help sick babies and children, and the Paddington Trail”, said Davina, “and it’s an added bonus in the year the lovable bear is making his big screen debut. I hope he likes his ‘new look’ and doesn’t give me one of his infamous ‘stares’!”

Take a guess at what Davina’s bear will be wearing by tweeting to @actionmedres. And if you’d like to be in with a chance to win a set of Paddington Bear books signed by the author, Michael Bond, then take a picture with the bear designed by Davina from 4 November at Horse Guards Parade and tweet to @actionmedres with #PaddingtonTrail by 8 December 2014. **

* Two of the statues, including the one designed by Davina, will be auctioned in support of Action Medical Research for Children for whom Paddington has been the official mascot for over 35 years. The remaining 48 bears will be auctioned to raise funds the NSPCC.

** Terms and conditions apply, for full details of how to enter visit www.action.org.uk/paddington-trail-terms

To find out more about The Paddington Trail and the film, visit www.visitlondon.com/paddington

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NOTES TO EDITORS:

For high-res pictures, please use the links below to download:

http://www.action.org.uk/sites/default/files/downloads/press/davina_mcca...
http://www.action.org.uk/sites/default/files/downloads/press/davina_with...
http://www.action.org.uk/sites/default/files/downloads/press/davina_diva...
http://www.action.org.uk/sites/default/files/downloads/press/paddington_...

For more information about Action Medical Research please contact:

Jules Robinson, Interim Press and PR Officer T: 01403 327480
E: jrobinson@action.org.uk W: action.org.uk

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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world. action.org.uk

Charity reg.nos 208701 and SC039284.

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