Premier department store group House of Fraser is supporting leading medical research charity Action Research with a Christmas Appeal featuring the charity’s mascot Paddington Bear.
Starting on the 6th November, the House of Fraser and Action Research Christmas Appeal will run in all 51 House of Fraser stores across the UK. Staff at every store will be organising a number of fundraising activities until Christmas Eve with the aim of reaching a national target of £60,000. Paddington will be visiting a number of House of Fraser stores around the UK throughout the appeal.
Every outlet will be stocking specially designed Paddington Bear pin-badges that are exclusive to House of Fraser and are available to staff and customers for a £1 donation. Selected stores will also be selling limited edition Action Research/Paddington Bear soft toys with House of Fraser donating £1 to the charity for every bear sold.
Action Research is currently funding around 160 projects across the UK into such areas as meningitis, premature birth, cot death, facial reconstruction, osteoporosis, hepatitis and asthma. Over 60% of the charity’s current research is into conditions affecting pregnancy, babies and children.
John Grounds - Director of Communications and Marketing for Action Research - said: "Christmas is a time for children and the Christmas Appeal will help us continue our vital funding into conditions affecting pregnancy, babies and children. We are confident of reaching the £60,000 target and hope that this achievement will be the beginning of a long-term partnership between House of Fraser and Action Research."
Mary Martin - Retail Operations Co-ordinator for House of Fraser - said: "Both House of Fraser and Action Research are community focused organisations - serving the population in their own unique way. We are proud to partner Action Research and help them raise money to fund ground-breaking medical research that will benefit future generations."
A number of internal activities involving House of Fraser staff will also be taking place. These include staff Christmas parties and a Grand Raffle with House of Fraser donating a TV as the main prize in every store.
Your donation could help fund vital research for children