Special pre-screening of Paddington movie in Horsham
raises around £2,500 for Action Medical Research
The eyes of each audience member at the Capitol Arts Centre in Horsham last night (Tuesday 25 November 2014) were glued to the screen, much in the way of a hard ‘Paddington Stare’, as cinema goers were treated to an exclusive pre-screening of the action-packed Paddington Movie in aid of children’s charity, Action Medical Research. To much excitement, especially from his younger fans, Paddington, who has been the charity’s mascot for nearly forty years, was there himself, to welcome everyone who had come to see his star appearance! Then the film itself was introduced by Action Medical Research Chief Executive, Julie Buckler.
The exciting, live action film inspired by Michael Bond’s best-selling books which boasts an all-star cast, (including Hugh Bonneville, Nicole Kidman, Julie Walters and Jim Broadbent) is not released to the general public until Friday 28 November 2014 so those who booked their seats early were in for a very special treat.
Everyone laughed a lot – with the younger members sometimes giggling and shrieking in delight at different times from their parents and because this feel-good movie cleverly appeals to a wide age range it is therefore suited to the whole family. There are plenty of heart-warming scenes that stay true to the original Paddington stories, with added action and humour, and some nice ‘London’ touches.
“We’re very grateful to The Capitol Arts Centre in Horsham for lending us such a wonderful venue and generously donating the proceeds from ticket sales”, said Julie,
“It ensured that the evening was a great success.”
For the finale of the evening, as cinema-goers left the screening, they were presented with goody bags detailing the work of Action Medical Research as well as a Paddington toy and a jar of marmalade as a more lasting reminder. (Although hopefully they won’t be copying his trend of keeping their sandwiches in their hats!)
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NOTES TO EDITORS:-
Paddington has been at the heart of fundraising for Action Medical Research ever since his creator, Michael Bond (who makes a cameo appearance in the film), met the charity’s founder, Duncan Guthrie, in 1976. Always trying to help where he can, and after chatting the matter over with Mr Bond, Paddington eagerly decided to support Action Medical Research as the charity’s official mascot. His friendly face has helped to attract thousands of new supporters who, together, have raised millions of pounds to help sick babies and children.
Karen Jankel, Michael Bond’s daughter and Managing Director of Paddington and Company, also continues to support the charity and even trekked to Darkest Peru – Paddington’s birthplace – in 2010, helping us to raise over £120,000. And Paddington himself takes part in the London Marathon, the Great North run and other fundraising events for the charity!
Davina McCall – one of our long-time supporters since childhood – narrated the Paddington classic ‘Paddington Goes to Hospital’ as an ebook, available on ITunes and Kindle with royalties for all copies sold in the UK being donated to Action Medical Research.
On 4 November – Paddington appears in London’s ‘Paddington Trail’ - to celebrate the UK release of the Paddington film. 50 decorated bears have been placed around London, two of which were designed by our supporters, Davina McCall and Rankin, currently stationed at HorseGuards Parade and near St Pauls’s Cathedral respectively, and will both raise funds for his favourite UK charity Action Medical Research.
For more information about Action Medical Research please contact:
Jules Robinson, Interim Press and PR Officer T: 01403 327480 E: firstname.lastname@example.org W: action.org.uk
Follow us at pinterest/actionmedres
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.
We want to make a difference in:
- tackling premature birth and treating sick and vulnerable babies
- helping children affected by disability, disabling conditions and infections
- targeting rare diseases that together severely affect many forgotten children.
Just one breakthrough, however small, can mean the world action.org.uk
Charity reg.nos 208701 and SC039284.