Paddington™ visits Brighton in new appeal for children’s charity, Action Medical Research
Children’s favourite, Paddington Bear™, paid a visit to delighted young patients at the Royal Alexandra Children’s Hospital on Tuesday, August 5, as part of a new UK tour to raise vital funds for Action Medical Research.
The charity’s mascot, who is set to hit the big screen later this year, spent the morning with kids at the hospital in Eastern Road in a bid to raise awareness of the new ‘Bear Miles for Breakthroughs’ campaign, which is calling on the public to support Paddington on his travels by donating through the website www.action.org.uk/BearMiles. Sussex estate agents Cubitt & West also supported the appeal, with Branch Manager Steven Pike and Sales Negotiator Jodie Armsby-Ward from the Kemp Town Brighton branch helping Paddington provide bears for the children.
Every penny raised through the appeal will go towards funding essential research to help save and change the lives of thousands of sick babies and children. Children like asthma sufferers Haydn and Lexie, siblings from Brighton, who both endured a daily battle to control their symptoms. Sadly Haydn died aged just nine-years-old after a fatal anaphylactic reaction to peanut. Helping to fund research into conditions like this is just one of the ways Action Medical Research is supporting sick children and babies across the country.
The charity tour will now see the marmalade-loving bear travel to Newcastle, Cambridge and Oxford throughout August and September.
As well as donating at the website www.action.org.uk/BearMiles, supporters can also keep up to date with Paddington’s big adventure as he travels around the country by following @actionmedres or visiting www.facebook.com/actionevents. Every person who donates to the appeal will receive an e-postcard from Paddington thanking them for their generous support.
Contributions will help fund vital medical research for sick babies and children. Buying 10 bear miles (£10) could fund essential laboratory items such as pipettes; 15 bear miles (£15) could help fund an hour of a research nurse’s time and 38 bear miles (£38) could fund a pioneering research project for an hour.
Sarah Moss, Director of Communications at Action Medical Research, said:
“We are delighted to be taking Paddington on tour this summer to help spread the word about the life-changing work we do here at Action Medical Research. He has been at the heart of our fundraising efforts for nearly 40 years and the money raised through the ‘Bear Miles for Breakthroughs’ appeal will enable us to continue helping thousands of sick babies and children.”
Action Medical Research has helped fund some of the most vital medical breakthroughs for babies and children over the last half a century, including the first ever oral polio vaccine, developing the use of ultrasound technology in pregnancy, and discovering the importance of taking folic acid before and during pregnancy to prevent spina bifida.
The money raised through the ‘Bear Miles for Breakthroughs’ appeal will help fund further research into conditions like stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.
You can find out more about some of the families who are dealing with the trauma of a baby born too early, striving to support a child affected by disability, or facing the challenge of caring for a child with a rare and devastating disease for which there is no cure at: www.action.org.uk/our_research/real_stories.
Press contact: please call Daisy Jestico at Kindred Agency (020 7010 0834) or Carrie Greene (020 7010 0819)
FURTHER INFORMATION ON THE CASE STUDY AND PHOTOS FROM THE VISIT ARE AVAILABLE ON REQUEST
Notes to editors
For more information on Action Medical Research and some of its past breakthroughs, visit www.action.org.uk/about_us/our_successes
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:
Tackling premature birth and treating sick and vulnerable babies
Helping children affected by disability, disabling conditions and infections
Targeting rare diseases that together severely affect many forgotten children
Just one breakthrough, however small, can mean the world.
Charity reg.nos 208701 and SC039284
Paddington Bear has been at the heart of fundraising for Action Medical Research ever since his creator Michael Bond met the charity’s founder Duncan Guthrie in 1976, helping to raise hundreds of thousands of pounds to carry out essential research.