Paddington™ visits Newcastle in new appeal for children’s charity, Action Medical Research | Action Medical Research

Paddington™ visits Newcastle in new appeal for children’s charity, Action Medical Research

20 August 2014

Children’s favourite, Paddington Bear™, paid a visit to delighted young patients at the Great North Children’s Hospital on Tuesday August 19, as part of a new UK tour to raise vital funds for Action Medical Research.

The charity’s mascot, who is set to hit the big screen later this year, spent the morning with kids at the hospital just off Queen Victoria Road in a bid to raise awareness of the new ‘Bear Miles for Breakthroughs’ campaign, which is calling on the public to support Paddington on his travels by donating through the website www.action.org.uk/BearMiles.

Every penny raised through the appeal will go towards funding essential research to help save and change the lives of thousands of sick babies and children. Children like Cameron, seven, from Newcastle, who had to be fed through a tube for three years and suffered developmental difficulties after gruelling treatment for a devastating brain tumour called medulloblastoma. Helping to fund research into conditions like this is just one of the ways Action Medical Research is supporting sick babies and children across the country.

The marmalade-loving bear has already travelled to Brighton as part of his charity tour and will now head to Cambridge and Oxford in August and September.

As well as donating at the website www.action.org.uk/BearMiles, supporters can also keep up to date with Paddington’s big adventure as he travels around the country by following @actionmedres or visiting www.facebook.com/actionevents. Every person who donates to the appeal will receive an e-postcard from Paddington thanking them for their generous support.

Contributions will help fund vital medical research for sick babies and children. Buying 10 bear miles (£10) could fund essential laboratory items such as pipettes; 15 bear miles (£15) could help fund an hour of a research nurse’s time and 38 bear miles (£38) could fund a pioneering research project for an hour.

Sarah Moss, Director of Communications at Action Medical Research, said:

“We are delighted to be taking Paddington on tour this summer to help spread the word about the life-changing work we do here at Action Medical Research. He has been at the heart of our fundraising efforts for nearly 40 years and the money raised through the ‘Bear Miles for Breakthroughs’ appeal will enable us to continue helping thousands of sick babies and children.”

Action Medical Research has helped fund some of the most vital medical breakthroughs for babies and children over the last half a century, including the first ever oral polio vaccine, developing the use of ultrasound technology in pregnancy, and discovering the importance of taking folic acid before and during pregnancy to prevent spina bifida.

The money raised through the ‘Bear Miles for Breakthroughs’ appeal will help fund further research into conditions like stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.

You can find out more about some of the families who are dealing with the trauma of a baby born too early, striving to support a child affected by disability, or facing the challenge of caring for a child with a rare and devastating disease for which there is no cure at: www.action.org.uk/our_research/real_stories.  

ENDS

Press contact: please call Daisy Jestico at Kindred Agency (020 7010 0834) or Carrie Greene (020 7010 0819)
daisy.jestico@kindredagency.com / carrie.greene@kindredagency.com

Hi res images can be downloaded using these links:
http://www.action.org.uk/sites/default/files/downloads/press/unp_kindred...
http://www.action.org.uk/sites/default/files/downloads/press/unp_kindred...
http://www.action.org.uk/sites/default/files/downloads/press/unp_kindred...
http://www.action.org.uk/sites/default/files/downloads/press/unp_kindred...

Notes to editors

For more information on Action Medical Research and some of its past breakthroughs, visit www.action.org.uk/about_us/our_successes
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:

Tackling premature birth and treating sick and vulnerable babies
Helping children affected by disability, disabling conditions and infections
Targeting rare diseases that together severely affect many forgotten children

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284

Paddington Bear has been at the heart of fundraising for Action Medical Research ever since his creator Michael Bond met the charity’s founder Duncan Guthrie in 1976, helping to raise hundreds of thousands of pounds to carry out essential research.

Help us spread the word