Pedalling for pounds: accountants take on charity cycle challenge | Action Medical Research

Pedalling for pounds: accountants take on charity cycle challenge

8 April 2013

A team of staff from accountancy firm PricewaterhouseCoopers’ Bristol and Cardiff offices will swap number-crunching for cycling when they take on the Bath 100 bike ride to raise money for children’s charity Action Medical Research on Sunday 14 April.

The group of 12 will be counting down the miles when they take on the event’s ‘classic’ route, which is 60 miles long, while a few hardy team members will tackle a tougher ‘champion’ route of 102 miles. The ride starts and finishes at Bath Racecourse and also offers a shorter ‘cool’ route of 31 miles. The routes pass through the historic city centre before heading out into quiet country lanes and picturesque villages on the southern fringes of the Cotswolds.

Team member Colin Davis said: “We were looking for a challenge that would push us all out of our comfort zone and give us something to motivate us through the cold, dark winter. Training has given us a way to meet new people and get to know our colleagues better while also doing something to help others that are less privileged than us. Action Medical Research is a great charity to support as they strive to help save and change the lives of sick and disabled children.”

The team’s fundraising efforts will be boosted by additional support from PwC.

Money raised by cyclists participating in the Bath 100 will help fund medical research into conditions affecting babies and children. Action Medical Research is currently supporting work around Down syndrome, epilepsy, sickle cell disease and diabetes, as well as some rare and distressing conditions that severely affect children.

The Bath 100 is part of the charity’s RIDE100 series which is supported by leading bike brand Trek. All rides include food and water stations, chip timing, marshals and mechanics. 

There are still places available. For more information and to register visit

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Hi-res image can be downloaded using the link below (or sent as separate file on request). Photograph shows team members with their bikes in front of the PwC office in Bristol, from L to R: Tony Webster, Colin Davis and Chris Tilley.


For further information please contact:

Clare Airey, Senior Press and PR Officer
T 01403 327480

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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research.

We want to make a difference in:

  • tackling premature birth and treating sick and vulnerable babies
  • helping children affected by disability, disabling conditions and infections
  • targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

The RIDE100 and Action DIVA series are supported by Trek Bicycle, a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit

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