Rankin unveils our 'new look' mascot for the Paddington Trail
Lights, Camera…Action (Medical Research)!
Action Medical Research’s Mascot, Paddington Bear™, has proved to be the perfect model for world acclaimed British portrait and fashion photographer Rankin, who has captured his muse in a bespoke off-the-cuff design that could quite literally be classed as the ‘cutting edge’ of fashion! Making his catwalk debut near St Paul’s Cathedral, as part of The Paddington Trail across London, Rankin’s novel design, sponsored by BT, for children’s charity Action Medical Research, is based around the detail of eight pieces of cut wood mentioned by Paddington in a TV quiz, from a story Rankin read as a child.
‘Paddington at Large’, was one of the first books that Rankin remembers reading and so the legs and face of Paddington have been painted in a childlike way, as if they have been coloured in. Rankin’s Paddington is revealed today, 4 November 2014, as part of The Paddington Trail, to celebrate the release of the Paddington film in UK cinemas from 28 November this year. For further information on The Paddington Trail go to www.visitlondon.com/Paddington
Rankin said, “Never having worked with a bear before, I was delighted to have been asked to participate and found Paddington to be a very inspiring model. He’s made a lasting impression on me and I’m glad to be able to help raise funds for charity at the same time.”
Designed by a host of artists, designers and celebrities, 50 Paddington statues have been placed across the capital, taking in museums, parks, shops and landmarks in an exciting and inspiring trail, with a colourful, Paddington inspired flavour. The Paddington Trail tracks the ursine traveller’s favourite places in London whilst celebrating the capital’s art, culture and innovation in advance of the film’s highly anticipated release in UK Cinemas.
Paddington has been at the heart of fundraising for Action Medical Research ever since his creator, Michael Bond, met the charity’s founder, Duncan Guthrie, in 1976. Always trying to help where he can, and after chatting the matter over with Mr Bond, Paddington eagerly decided to support Action Medical Research as his favourite UK charity. His friendly face has helped Action to attract thousands of new supporters who, together, have raised millions of pounds to help sick babies and children.
Action Medical Research has another bear in the Paddington Trail, designed by one of our long-time supporters, TV presenter Davina McCall which is at Horseguards Parade. She is already particularly fond of Paddington having narrated the classic ‘Paddington Goes to Hospital’ as an ebook, available on ITunes and Kindle with royalties for all copies sold in the UK being donated to Action Medical Research.
If you’d like the chance of winning a 'Paddington at Large' book signed by the author, Michael Bond, then take a picture with the bear designed by Rankin from 4 November near St Paul’s Cathedral and tweet to @actionmedres with #PaddingtonTrail by 8 December. **
* Rankin and Davina’s statues will raise funds for Action Medical Research for Children for whom Paddington has been the official mascot for over 35 years. The remaining 48 bears will be auctioned by Christies from 10 December to raise funds the NSPCC.
** Terms and conditions apply, for full details of how to enter visit
To find out more about The Paddington Trail and the film, visit www.visitlondon.com/paddington
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FOR PHOTO OF RANKIN’S BEAR: http://www.action.org.uk/sites/default/files/downloads/press/bear-in-the...
Photo of Davina’s bear: http://www.action.org.uk/sites/default/files/downloads/press/westminster...
NOTES TO EDITORS:
For more information about Action Medical Research please contact:
Jules Robinson, Interim Press and PR Officer T: 01403 327480
Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:
- tackling premature birth and treating sick and vulnerable babies
- helping children affected by disability, disabling conditions and infections
- targeting rare diseases that together severely affect many forgotten children.
Just one breakthrough, however small, can mean the world. action.org.uk
Charity reg.nos 208701 and SC039284.