Slipping into Lycra can Strengthen your Networking Opportunities | Action Medical Research

Slipping into Lycra can Strengthen your Networking Opportunities

20 May 2005
Tesco receives a huge amount of press attention week-in week-out, but it was with considerably less press attention that 18 top Tesco executives, led by Director Tim Mason, flew out on Wednesday with an intrepid group of leading businessmen and women to take part in a sponsored bike ride across part of the route of the Giro d’Italia. Their aim is to raise vital funds to support medical research into premature birth for the leading national charity Action Medical Research. The team of daring cyclists includes leading figures from the world of finance, business, IT and telecommunications as well as the Tesco executives, and together the team is known as The Barking Badgers. Their route takes in one of the toughest stages of the Giro d’Italia, from Milan to Venice. Taking on the route designed for pro-cyclists, these amateur enthusiasts will be cycling between from 60 to 100 miles a day, tackling tough climbs from 100m above sea level to 1434m in just over 15kms. The tough climb is followed by a century day with time trials included in the 100 mile ride to allow cyclists beaten by the tough climb the previous day to have their chance to shine. The trip is concluded with a team pursuit, including an uphill time trial to test all the cyclists to the limit. As well as the physical trials, the Badgers have also agreed to the challenge of raising £50,000 for the charity’s Touching Tiny Lives campaign. The money they raise from their endeavours will fund an entire medical research project into premature birth. Mason described the challenge as ”a fantastic cycling adventure….testing your stamina, resolve and ability to work as a team.” It is this team building element which shows the broad appeal of the challenge, with a great opportunities for leading figures from a broad range of supplier and partner companies to Tesco to get closer to the key executives and improve their working relationships. These suppliers include BT, De Lisle Communications, Dunnhumby Ltd, IBM, JP Morgan Cazenove, Telstar Computers, Unilever and Vodaphone. The cyclists return from their challenge – dubbed the “Giro del Tasso” in honour of the Barking Badgers - on Sunday 22nd May. Action Medical Research is now looking for other companies that are interested in participating in a fundraising event as part of a team building and networking opportunity. With so much pressure on companies these days to demonstrate strong corporate responsibility, what better example to any employee can there be than the sight of the CEO raising money for charity through his own humble pedal power? Do you think you could meet this challenge? If you would like to know more about the Giro del Tasso and other fundraising and teambuilding opportunities for businesses, contact Amanda Borg on 01403 327444 or email:
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