Smeg UK boss to go the extra mile for Action Medical Research | Action Medical Research

Smeg UK boss to go the extra mile for Action Medical Research

15 March 2016

The head of Smeg UK is going the extra mile for children’s charity Action Medical Research by tackling the Virgin London Marathon in April.

Mike Giddings, Managing Director of Smeg UK, will be among the 38,000 people running the 26.2 miles on Sunday, 24 April, as part of his ongoing mission to raise funds to save and change the lives of sick and disabled babies and children.

“As a passionate fundraiser, both personally and corporately, I'm delighted to once again be supporting Action Medical Research, running for such a worthy cause and in doing so helping to raise vital funds for the charity,” says Mike. “I'm looking to challenge my personal best in London this year and finish the marathon in under four hours.”

Since completing Action Medical Research’s London to Paris bike ride in 2014, Smeg UK have been enthusiastic supporters of the UK-wide children’s charity: to date, staff have raised £75,000 through fundraising efforts from bake sales and quiz nights to office walks and Come Dine With Me-themed events.

In 2015 the Abingdon-based appliance supplier took its support up a gear with a challenging tour created by Action’s cycling experts between the mountains of Northern Italy. The ride saw 35 cyclists, including Smeg customers and employees, covering roads from Venice to Milan; this year they’re bound for Italy again to ride from Florence to Rome.

With the help of its supporters, Action Medical Research has played a significant role in many medical breakthroughs for more than 60 years, from the development of the first UK polio vaccines to the use of ultrasound in pregnancy.

The charity has more than £11 million currently invested in the work of more than 230 top researchers, working on over 75 projects across the UK into meningitis, Down syndrome, epilepsy and premature birth, as well as some rare and distressing conditions that severely affect children.

To support Smeg UK’s fundraising efforts and for more information, please visit action.org.uk/sponsor/smeguk2016

 

- ENDS –

 

For high-res images of Mike Giddings, please click on the links below:

(CAPTION: Mike running in the Valencia Marathon in 2015)

https://www.action.org.uk/sites/default/files/downloads/press/mike_giddings.jpeg

(CAPTION: Mike after running the Valencia Marathon in 2015)

https://www.action.org.uk/sites/default/files/downloads/press/mike_giddings_valencia_marathon.jpg

 

NOTES TO EDITORS:

About Smeg -

Smeg was founded by Vittorio Bertazzoni Snr in 1948 when the company specialised in enamelling and metal working. The name, SMEG, is an acronym for Smalterie Metallurgiche Emiliane Guastalla, which roughly translates as smelting and metal enamelling plant in Guastalla, Emilia.

For over 60 years Smeg has produced a wide range of upscale, elegant domestic designs that include a vast choice of Italian-inspired cooking appliances.

Smeg UK was first established in 1989, and has been supplying premium domestic appliances across the UK for more than 20 years. Drawing on its Italian heritage, Smeg products combine excellent functionality with beautiful design, as well as bringing a real ‘fun’ factor to cooking. Famous for its iconic fridges, Smeg also offers a wide range of products across the cooking, cooling, cleaning and heating sectors, including small appliances such as stand mixers, kettles and toasters, to range cookers, fireplaces and washing machines.

For stockist information, contact Smeg on 0844 557 9907 or visit www.smeguk.com

For trade enquiries please call 0844 557 0070 or email sales@smeguk.com

For further information on Smeg UK, please contact the team at Little Red Rooster on:

T 0118 901 8828
E smeg@littleredrooster.co.uk
W www.littleredrooster.co.uk

 

About Action Medical Research –

Action Medical Research is a leading UK-wide charity saving and changing children’s lives through medical research. For more than 60 years we’ve helped pioneer ways to prevent disease and develop treatments benefiting millions of people. Our research has helped to beat polio in the UK, develop ultrasound, fight meningitis and prevent stillbirths. But we urgently need to develop more new treatments and cures for sick babies and children and we can’t do it without you.

Join our fight for little lives today.

Charity reg. nos 208701 and SC039284.

For more information on Action Medical Research, please contact Ellie Evans, Fundraising Communications Officer, on:

T 01403 327480

E eevans@action.org.uk

W  action.org.uk

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