Smeg UK goes the extra mile for Action Medical Research | Action Medical Research

Smeg UK goes the extra mile for Action Medical Research

6 July 2015

Staff at Smeg UK are leading the pack for children’s charity Action Medical Research when it comes to fundraising after heading to Italy last month for a bespoke 300-mile bike ride.

After a team undertook Action’s London to Paris ride in 2014, this year the Abingdon-based appliance supplier took its support up a gear with a challenging tour created by Action’s cycling experts between the mountains of Northern Italy.

The ride, which saw 35 cyclists, including Smeg customers and employees, covering roads from Venice to Milan from 24 to 28 June, has put Smeg UK on course to beat last year’s fundraising total of £30,000.

“Everyone had a great time and put so much energy into the Italian adventure,” says Oly Watts, Challenge Events Manager at Action Medical Research.

“We’re very grateful for the efforts of everyone who took part, as well as all those who have sponsored them – the money will go a long way towards our work funding medical research into conditions affecting babies and children.

“This was the first time we created a bespoke ride for a company which is supporting us so we’d love to hear from other energetic firms who are keen to get on their bikes and ride for a reason.”

Action Medical Research has been funding medical breakthroughs since it began in 1952. The charity is currently supporting work around childhood cancer, Down syndrome, epilepsy, and cystic fibrosis, as well as some rare and distressing conditions that severely affect children.

Mike Giddings, Smeg UK's Managing Director, says: “At Smeg UK we’re committed to the communities in which we serve, particularly in the charity arena. Nationally, we work hard in support of Action Medical Research, fundraising right the way across our business. To date we’ve raised a fantastic £45,000, from marathons to bake sales, office walks to Paddington Bear promotions, quiz nights to Come Dine With Me events.

"Last year Team Smeg took on the formidable London to Paris cycle challenge and this year we set our sights even higher with a team of 35 embarking on a 300-mile cycle ride. Above all we’re determined to make a real difference in funding medical research into children’s illnesses to ensure that the final total at the end of the 2015 is something truly special.”

Smeg UK has also donated a number of fantastic prizes for a raffle in aid of Action Medical Research. Tickets are £1 for the draw to win a 50s Style Smeg UK mixer, kettle and toaster in one of seven colours; the raffle closes on 30 September 2015 and the winner will be drawn on 1 October 2015.  

To support Smeg UK’s fundraising efforts and for more information, please visit

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For high-res images of Team Smeg on the ride, please click on the links below:

For a high-res image of the raffle prizes, available in any colour, please click on the link below:

For more details on the raffle, including terms and conditions, please visit


About Smeg -

Smeg was founded by Vittorio Bertazzoni Snr in 1948 when the company specialised in enamelling and metal working. The name, SMEG, is an acronym for Smalterie Metallurgiche Emiliane Guastalla, which roughly translates as smelting and metal enamelling plant in Guastalla, Emilia.

For over 60 years Smeg has produced a wide range of upscale, elegant domestic designs that include a vast choice of Italian-inspired cooking appliances.

Smeg UK was first established in 1989, and has been supplying premium domestic appliances across the UK for more than 20 years. Drawing on its Italian heritage, Smeg products combine excellent functionality with beautiful design, as well as bringing a real ‘fun’ factor to cooking. Famous for its iconic fridges, Smeg also offers a wide range of products across the cooking, cooling, cleaning and heating sectors, including small appliances such as stand mixers, kettles and toasters, to range cookers, fireplaces and washing machines.

For stockist information, contact Smeg on 0844 557 9907 or visit

For trade enquiries please call 0844 557 0070 or email

For further information on Smeg UK, please contact the team at Little Red Rooster on:

T: 0118 901 8828

About Action Medical Research -

Action Medical Research is a leading UK-wide charity working to save and change children’s lives through medical research. We believe that the diseases that devastate the lives of so many of our children can be beaten. We have been funding medical breakthroughs since we began in 1952 like the first polio vaccines in the UK, ultrasound in pregnancy and the rubella vaccine – helping to save thousands of children’s lives and change many more.

Just one breakthrough, however small, can mean the world. Charity reg.nos 208701 and SC039284.

For more information on Action Medical Research, please contact Ellie Evans, Fundraising Communications Officer, on:

T: 01403 327480



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