SMEG UK team swap appliances for bikes to ride Action London to Paris 2014 | Action Medical Research

SMEG UK team swap appliances for bikes to ride Action London to Paris 2014

30 April 2014

A team of nine riders from SMEG UK, the uber stylish domestic appliances company based in Abingdon Oxfordshire, is getting ready to cycle from London to Paris in September. The ride is to raise vital funds for children’s charity Action Medical Research.

Action Medical Research has a passion for cycling and has built up a successful portfolio of events, with an established record of first class organisation and delivery.

The SMEG UK team of mixed cycling ability and experience will join other cyclists riding the 261-mile route, on the Action London to Paris, 10-14 September. They will spend around eight hours a day in the saddle, travelling an average of 65 miles each day, and will arrive in the French capital, pedalling in convoy down the Champs Elysees to finish under the arches of the Eiffel Tower.

SMEG UK has a history of supporting good causes and annually selects a charity to support via numerous activities and events. This year the company has chosen to support Action Medical Research.

Managing Director, Mike Giddings says: “In previous years, teams from SMEG UK have done the Great South Run, the Great North Run, London Marathon and a 24-hour Three Peaks challenge.  Because cycling is also really popular in our company, for 2014 we thought it would be great to try something different and include our biking colleagues.”

“We have obviously selected the children’s charity Action Medical Research as it is such a worthy cause doing great work to help sick babies and children. And we also chose Action because of their reputation and specialism in organising amazing cycling events.”

Medical research can save and change children’s lives. Yet surprisingly, medical research into conditions that devastate children’s lives is poorly funded.  Action Medical Research is currently funding work around stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children. The charity has a passion for cycling spanning some 25 years. Cycling contributes significant income towards our important work saving and changing children’s lives.

The nine riders taking on the challenge of riding from London to Paris are: Mike Giddings, Rob Ponting (Commercial Director), Steve Burry (Stock Controller), Kerri Goddard (Admin Assistant), Chris Hill (Home Delivery Driver), Dave Jones (Class 1 Delivery Driver), Al Vine (Home Delivery Driver), Phil Coulstock (Commercial Business Manager) and Tim Netherton (Managing Director at partner company Pramavale Ltd).

For further information and to register visit or call 01403 327443.

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High res images can be downloaded using links below:

Mike Giddings

London to Paris, heading towards the Arc de Triomphe (credit Claire Hallas)

London to Paris, on the open road (credit Claire Hallas)

London to Paris, triumph at the Eiffel Tower (credit Martin Tyler)

For further information please contact:

Soraya Ebrahimi, Senior Press and PR Officer
T         01403 327480

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Action Medical Research is a UK-wide charity saving and changing children’s lives through medical research. We want to make a difference in:
tackling premature birth and treating sick and vulnerable babies
helping children affected by disability, disabling conditions and infections
targeting rare diseases that together severely affect many forgotten children.

Just one breakthrough, however small, can mean the world.

Charity reg.nos 208701 and SC039284.

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