Take on an Olympic challenge for children’s charity | Action Medical Research

Take on an Olympic challenge for children’s charity

11 November 2011

With the countdown to the London Olympics firmly under way children’s charity Action Medical Research is asking people to help raise vital funds by taking on the Gold Challenge. Those who raise the most money will be in with the chance of being among the first in the world to run on the Olympic track at a special event before the stars of athletics compete in the summer.

Organised in partnership with the British Olympics Association, Paralympics GB and Sport England, the Gold Challenge is a national initiative where participants take on Olympic and Paralympic sports to raise money for charities.

There are three different challenges to choose from and a youth and family option too so anyone from age seven upwards can join in. There are options to suit all levels of fitness and ability – from a Gentle Gold Challenge to The Ultimate Challenge for those looking to test themselves to the limit!

In April 2012 the highest Gold Challenge fundraisers from across the country will have a once-in-a-lifetime chance to run 100m in the Olympic stadium, watched by friends, family and a cheering crowd of 20,000.

Jo Pickard, Head of National Events at Action Medical Research, says: “The Gold Challenge is a great way to get into the Olympic spirit at the same time as helping a local charity raise money to benefit sick babies and children. There are many different sports you could do, from swimming or running, or perhaps trying something a bit different like sailing or even boxing.”

Action Medical Research funds research into many serious diseases and conditions that affect babies and children in the UK. This currently includes work around premature birth, cerebral palsy, meningitis and epilepsy, as well as some very rare and distressing conditions that severely affect children.

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For more information, picture and interview requests please contact:
Clare Airey, Senior Press & PR Officer
T 01403 327480 / 07914 272467
E cairey@action.org.uk
W action.org.uk

Action Medical Research is the leading UK-wide medical research charity dedicated to helping babies and children. We know that medical research can save and change children’s lives. For 60 years we have been instrumental in significant medical breakthroughs, including the development of the UK polio vaccine and ultrasound scanning in pregnancy.

Today, we continue to find and fund the very best medical research to help stop the suffering of babies and children caused by disease and disability. We want to make a difference in:

• tackling premature birth and treating sick and vulnerable babies
• helping children affected by disability, disabling conditions and infections
• targeting rare diseases that together severely affect many forgotten children.

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