Zoe Ball and Paddington Bear ask schools to help sick babies | Action Medical Research

Zoe Ball and Paddington Bear ask schools to help sick babies

15 May 2007
TV personality Zoe Ball is calling on schools and children’s groups across the UK to take part in a massive ‘Bring Your Bear’ party and help raise vital funds for sick and vulnerable babies. Held between June 25th and 29th, the annual event celebrates the birthday of Paddington Bear, the furry fundraising mascot of the charity Action Medical Research. It’s very easy and rewarding to take part, children simply bring their teddy bear or a favourite cuddly toy to class for the day in exchange for a £1 donation. Schools all over the country took part in last year’s event and raised more than £80,000 for the charity’s Touching Tiny Lives campaign, which aims to prevent life-threatening pregnancy complications and premature births. Star supporter Zoe Ball said: “Every year around 70,000 babies need special medical care when they are born – that’s a staggering one in ten of all babies in the UK. Tragically, more than 3,000 babies die before they reach their first birthday, and premature birth is the biggest cause. Many more will have to cope with disabilities for the rest of their lives. “Touching Tiny Lives is funding vital research into the causes of premature birth, and, most importantly, looking at ways to prevent it. By joining Paddington Bear in this fun event, schools can help ensure more babies have the best possible start in life.” To register to take part call Paddington’s hotline on 01403 210406 or visit www.action.org.uk/byb ENDS NOTES TO EDITORS Print quality photograph of Zoe Ball with Paddington Bear is available to download at: www.action.org.uk/news_media/images/zoe_paddington_hires.jpg For more information about Action Medical Research, please contact: Clare Coleman, Publicity Assistant Tel: 01403 327480 Email: ccoleman@action.org.uk
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