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Davina McCall represents Action Medical Research at BGC Charity Day

Davina McCall hit the trading floor to represent children’s charity Action Medical Research at the annual BGC Charity Day on Monday, 12 September 2016.

Davina, an ambassador for Action Medical Research, got a taste of financial trading excitement at the annual event along with Paddington BearTM, the charity’s mascot.

Each year global brokerage company BGC Partners and its affiliate Cantor Fitzgerald donate 100 per cent of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund and dozens of charities around the world.

The companies’ 12th annual Charity Day, which was held in BGC offices across the globe including London, New York, Paris, Hong Kong, São Paulo, Singapore and Sydney, raised around US$12 million (£9m) for charities around the world.

“I had such a great time at the BGC Charity Day, and was very proud to be there as the ambassador for Action Medical Research,” says Davina, who joined celebrities including Joanna Lumley, Tom Hardy and Lindsay Lohan at the firms’ London offices.

“I've been involved with Action since I was nine years old and it's a brilliant cause to support. Everyone has been touched by the studies they've funded, from the polio vaccine to learning the importance of taking folic acid during pregnancy, so it was great for us to raise funds like this!”

The star-studded fundraising event, which was set up to honour the 658 Cantor Fitzgerald friends and colleagues and 61 Eurobrokers employees killed in the World Trade Center terrorist attack on September 11, 2001, has raised more than USD$137 million (£105m) for good causes around the world since its inception.

Also attending the London event to support Action Medical Research was two-year-old Aiden Mitchell from Witham, Essex, with his parents Fleur and Keith Mitchell (pictured above).

Complications at birth meant that Aiden suffered a shortage of oxygen to his brain. This type of injury can cause severe disabilities and is one of the three leading causes of death in newborn babies.

Thankfully a pioneering treatment called cooling therapy was available and Aiden’s body temperature was cooled using a special blanket for 72 hours to help save his life. This medical breakthrough is due to a 20-year programme of research supported with significant funding from Action Medical Research.

“We cannot begin to thank the Action Medical Research team and Davina McCall enough for including us in such an amazing day at the BGC Charity Day,” says Keith.

“Our heads are still spinning from the experience and our feet have not touched the ground since we have been back home due to the positive feedback we have received.”

For more than 60 years Action Medical Research has helped pioneer treatments and ways to prevent disease that have benefited millions of people in the UK and across the world. Research they’ve funded has helped to beat polio in the UK, develop ultrasound in pregnancy, fight meningitis and prevent stillbirths.

Paddington has been at the heart of fundraising for the UK children’s charity ever since his creator, Michael Bond, met Action’s founder Duncan Guthrie back in 1976 and his friendly face has helped to attract thousands of new supporters who together have raised millions of pounds to help babies and children.

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