Touching Lives - February 2007
In the News
Action Medical Research’s Press Office has been busy over the last few months, getting the national media interested in both our medical research, and Touching Tiny Lives campaigning work.
At the end of 2006 we launched one of our largest ever stories, challenging the Government over the lack of funding devoted to preventing premature baby death.The story featured exclusive figures we had uncovered from the Department of Health, showing that, during 2004-5, the Government had spent only £3.7 million on medical research targeted at preventing premature birth.
The story was widely covered on BBC Breakfast News, BBC News 24, Radio 5 Live, Sky News, BBC Radio 2, BBC Radio 4, many websites and local radio stations, resulting in significant and valuable coverage for Action Medical Research and the issue, worth an estimated £750,000.
Special thanks to Fiona Currie, longterm Action Medical Research supporter and mother who lost her daughter, Lauren, to complications from prematurity, and to Professor Neil Marlow, one of the UK’s top neonatologists, both of whom gave up their weekends to speak to various media about this issue.
December also saw The Sun run a full-page article on the Holdcroft boys, Edmund and Aubrey, who helped to launch the Touching Tiny Lives Campaign, as they delivered the Stand Up for Tiny Lives petition to No.10 Downing Street. We smashed the 10,000 signature mark, and are now in discussion with the Department of Health. Turn to page 8 to read more about the petition hand-in.
Following on from the petition, we have started a new phase in the Touching Tiny Lives Campaign, called the Action Baby Book, in association with The Sun newspaper. Many of you who signed the petition have had first-hand experience of premature birth and we would now like to collect your stories and photos for inclusion in the Baby Book. The book will be given to Patricia Hewitt, Secretary of State for Health to show how the lack of money commited to this issue is having profound effects on families across the UK. Check out www.standupfortinylives.org for more details. TL