Touching Lives - July 2008
STAND UP for Tiny Lives
On the day of the relaunch, February 26, the issue of premature birth was highlighted as a lead story on BBC Breakfast News, with three live broadcasts taking place throughout the morning from the neonatal intensive care unit at Leicester’s Royal Infirmary.
A number of families who have experienced premature birth were extremely courageous in sharing their stories with the media. This resulted in four regional TV channels reporting on the Campaign, as well as lots of newspaper coverage. In total, the Campaign received media coverage worth over £280,000 in equivalent advertising value.
These and other stories are shared on our new-look interactive website which provides a campaigning platform for people affected by premature birth and campaign supporters.
Doctors and scientists can also show their support through the site, and members of the public can write to their MP asking them to call on the government to commission a Premature Birth Inquiry, which we hope will lead to the development of the UK’s first national research strategy for tackling premature birth.
The Charity has an ongoing programme of engagement with MPs on this issue. Over 40 MPs have so far signed what we are calling the Tiny Lives Charter, calling for the Inquiry to be commissioned as an urgent priority. We plan to ask all sitting Westminster MPs to sign the Charter.
The Charity is also working closely with doctors and researchers, as well as important organisations such as the Neonatal Nurses Association, the British Association of Perinatal Medicine, the Neonatal Society and the European Preterm Labour Group, to publish our first ever policy document to boost the call for a Premature Birth Inquiry. If you’d like to pledge your support, visit the Campaign site now and show the government that tiny lives count!