In the News | Action Medical Research

Touching Lives - June 2006

In the News

“Hold the front page!” So said the Scottish Metro earlier this year when they found out about a Glasgow-based Action Medical Research study which has suggested that the hormone progesterone could prevent premature births. They featured the story on the front page of their newspaper, which is distributed free to over 100,000 people in Scotland. They also passed the story on to their Metro colleagues throughout the UK, who also highlighted the study within their pages.

Our very own Martin Holdcroft also managed to hit the headlines after replying to stories in the news, which had described premature babies as “bed blockers”. He wrote a very touching article for the Daily Mail about his own personal experience of the premature birth of his twin sons, Edmund and Aubrey, and highlighted the importance of our Touching Tiny Lives Campaign which is advocating more research into preventing premature birth and pregnancy complications. Martin is a talented writer and a wonderful ambassador for Touching Tiny Lives, helping us to keep important issues on the news agenda.

Also making its mark was the Stand Up for Tiny Lives petition, which featured in The Sun newspaper amongst others and led to a huge rise in the number of people adding their names to the campaign.

Fundraisers have not been shying from the limelight either this spring, with excellent coverage of Action Medical Research events appearing across the UK. A special mention should go to our Aberdeen fundraising committee, who organised fantastic press coverage of their recent ladies’ lunch.

And finally, we couldn’t close this column without making mention of one of the more unusual pieces of press coverage we’ve received — the appearance of an enormous lime green millipede!You may have read on page 16 about Molly the Millipede who, comprising 20 doctors, nurses and medical students, took part in the Flora London Marathon to raise money for the Touching Tiny Lives Campaign. As well as becoming local celebrities in Scotland, appearing in numerous papers and talking on radio shows about their challenge, these intrepid runners also caught the eye of several national newspapers, including the Telegraph and the Daily Express, who featured them in their post-marathon press coverage.

From tiny babies to giant millipedes, Action Medical Research continues to hit the headlines!

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