In the News - March 2006 | Action Medical Research

Touching Lives - March 2006

In the News - March 2006

While most of us were contemplating another cold turkey sandwich, Action Medical Research’s tiniest campaigners were hard at work, gaining unprecedented media coverage for our Touching Tiny Lives Campaign over Christmas and the New Year. You might recognise twins Edmund and Aubrey Holdcroft, who were born nearly 15 weeks prematurely, but after their turbulent start in life, are now thriving, healthy one-year-olds.

The twins’ father, Martin, kept a web diary throughout this traumatic time, and his eloquent descriptions of the ups and downs of the past year, and the twins’ story of survival against the odds, captured the nation. The family appeared on ITN News, GMTV, Sky News, and BBC Breakfast. They also featured in national newspapers The Sun, The Times, The Independent, The Guardian, The Scotsman and Northern Ireland’s News Letter, as well as local press throughout the country.

At every opportunity, Martin and Julie emphasised the importance of our Touching Tiny Lives Campaign, and the need for more research to help explain why babies like Edmund and Aubrey are born so dangerously early, and to prevent premature birth.

Some exciting research findings have also made national news in recent months, with coverage of a project which established the value of weight bearing exercise for children in order to build strong bones that could help prevent osteoporosis later in life. Children’s health has been a major issue in the press for some time and the story was taken up by the BBC and shown on News 24 and the One O’Clock News. It was also discussed on Radio 4 and Radio 5 Live, and a feature appeared in the Daily Express.

In other news, Betty Parsons, lifelong friend of Action Medical Research and well respected for her teaching on relaxation during childbirth, celebrated her 90th birthday with a fundraising party. Betty featured in the magazines the Oldie and the Spectator.

A concert held at Guildford Cathedral to raise funds for Action Medical Research featured on BBC’s South Today programme as well as on local radio. A letter sent out by our Chief Executive, Simon Moore, was published in local press throughout the country, thanking our supporters for their hard work and dedication. Simon himself featured in a large article in The Times about his role as Chief Executive, his working relationship with his PA, Carolyn Hayes, and the importance of the work the Charity does.

Keep your eyes peeled over the next few months — you never know where we might pop up next!

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