McCalling all women to get on their bikes for Action | Action Medical Research

Touching Lives - March 2011

McCalling all women to get on their bikes for Action

Davina McCall wearing a Davina's DIVA100 cycling topDavina McCall is asking women to cycle for Action Medical Research. The TV host is fronting and taking part in Davina’s DIVA100, supported by official bike sponsor Specialized. This new,
all-female event happens in Cowdray Park, Sussex on Sunday 8 May and will become an annual ride.

Action delivers a range of high-profile cycling events each year including the 100 Series, London to Paris and RIDE24. All our rides attract large numbers but the majority of participants are male. We decided to introduce a women-only event to encourage new cyclists.
Davina was keen to get involved. She caught the cycling bug after doing Sport Relief ’s John O’Groats to Land’s End ride last year. “I’ve become a cycling bore since then,” she said, “but I love it with a passion. It’s an affordable, sociable way to keep fit and doesn’t have to be competitive – although when my husband, Matthew, and I go out together it always is!”
Our rides are well-organised with plenty of rest stops and a fully serviced lunch. Staff riders, first aiders and massage therapists are always on hand. We provide lots of support leading up to our events including training guides and advice for first-timers.
We want individual women and female teams to join this 100km ride. You may be a serious cyclist looking for a new ride, a hobbyist seeking a challenge or a seasoned Action participant – all women are welcome. The route is achievable for all abilities and a 50km course is offered to those who prefer to take it easier this time.
Davina can’t wait to get going. “I’ve been involved with Action since I was a child, but this is my first cycling event for the charity,” she said. “I hope lots of ladies saddle up and join me for this new fundraiser. It’s going to be a fun day out and a great way to help such a special charity raise much-needed funds.”
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