Touching Lives - November 2006
In the News
The last few months have provided Action Medical Research with a huge amount of publicity — nationally and locally — achieving a staggering half-a-million pounds in equivalent advertising value!
The Action100 bike ride has played a crucial part in this, achieving sustained and prominent local coverage throughout the summer, encouraging people to take part in the ride and gaining thousands of pounds worth of free publicity for the Charity. The London to Paris Bike Ride also enjoyed good local exposure, with participants telling their stories of training, taking part and raising their sponsorship money.
In June, schools and children’s groups were busy organising their Bring Your Bear events, and the combination of youngsters and bears proved once again to be a big hit with the local media, giving UK-wide coverage.
Also in June, our Aberdeen-based robot therapy project (front cover of last issue) featured as a special report on the BBC 6 O’clock News, and throughout the day on BBC News 24.This was excellent peak-time national broadcast coverage for the charity, both in terms of value and audience reach.
Davina’s Day Out, the sponsored walk in Portsmouth with popular Big Brother presenter Davina McCall, also did extremely well in raising the Charity’s profile. As well as excellent full-page news stories in the Portsmouth News, and featuring prominently across local radio, the local television station, Meridian, featured Davina’s visit on four of its news bulletins. Davina’s Day Out also reached the national newspaper The Sun, and appeared across the UK in local news stories in Aberdeen,Warwickshire, Lincolnshire, Blackpool, Oldham and Nuneaton!
Our Stand Up For Tiny Lives petition has also gained its fair share of publicity in recent months, including featuring in the national parenting magazine Mother and Baby, which urged its readers to add their support. For an update on the petition, please see the Touching Tiny Lives Campaign update on page 10.
This year Action Medical Research has received around a million pounds worth of free publicity. Central to this success are the ongoing efforts of all our supporters, who get their local media to cover to their events and fundraisers for our vital work.
Keeping our profile high is essential in helping us all to raise more money to fund life-saving research, so thank you and congratulations to everyone involved! TL